PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3150	Audio Production	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Course Lecturer(s):	Dr. Öğr. Üyesi YAHYA BURAK TAMER
Recommended Optional Program Components:	None
Course Objectives:	The main objective of the course is to introduce the student to the phases of an audio production. The attendant will be exercising on levels such as: Digitalization of acoustic sound elements, editing audio via digital audio workstations, mixing multi-track sound, using spectral shapers & dynamic compressors. The principles of audio production will be evaluated through applications and design projects.

Learning Outcomes

The students who have succeeded in this course;
1) Analyze the phases of audio production
2) Recognize the concepts of multi-channel audio mixing
3) Recognize the concepts of spectral balance of audio tracks
4) Recognize the concepts of dynamic balance of audio tracks
5) Apply audio mixing principles via high-end digital audio workstation software
6) Recognize the concept of automation in audio mixing phase
7) Perform audio mastering to maintain spectral balance
8) Perform audio editing to enhance audio interference
9) Evaluate various audio production approaches
10) Create audio tracking / mixing / mastering projects in order to complete production

Course Content

Fundamentals of Audio Production & Sound Design, Multi-channel audio, Working with high-end digital audio workstations, mixing multi-channel audio, Concepts of sound intensity & spatiality, Concepts of equalization & dynamic control, Concepts of dynamic processing, Automation & editing techniques, Introduction to mastering audio, Spectral & Dynamic control during the mastering phase, Spectral shaping, routing & grouping audio, Production analysis.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course, Class curriculum evaluation	-
2)	Fundamentals of Audio Production & Sound Design	Read pp 91-122. Russ Martin. 2009. Sound Synthesis and Sampling. Focal Press: New York
3)	Introduction to Multi-channel audio. Working with high-end digital audio workstations	Read pp 151-196. Miranda, Eduardo Reck. 2002. Computer Sound Design: Synthesis Techniques and Programming. Focal Press: Oxford.
4)	Introduction to mixing multi-channel audio. Concepts of sound intensity & spatiality Assignment #1	Read pp 48-91. Holmes, Thom. 2008. Electronic & Experimental Music: Technology, Music and Culture. Routledge: New York.
5)	Mixing Multi-channel audio Concepts of equalization & dynamic control Assignment #2	Prepare Assignment #1
6)	Mixing Multi-channel audio Concepts of dynamic processing Assignment #3	Prepare Assignment #2
7)	Mixing Multi-channel audio Automation & editing techniques Project #1: Mixing audio	Prepare Assignment #3
8)	Introduction to mastering audio Assignment #4	Prepare Project #1: Mixing audio
9)	Spectral & Dynamic control during the mastering phase Assignment #5	Prepare Assignment #4
10)	Spectral shaping, routing & grouping audio	Prepare Assignment #5
11)	Production analysis Final Project	-
12)	Review Final Project Evaluation #1: One to one sessions	Prepare for Final Project progress evaluations.
13)	Review Final Project Evaluation #2: One to one sessions	Prepare for Final Project progress evaluations.
14)	Review Final Project Evaluation #3: One to one sessions	Prepare for Final Project progress evaluations.

Sources

Course Notes / Textbooks:

References:

Russ Martin. 2009. Sound Synthesis and Sampling. Focal Press: New York.

Manning, Peter. 2004. Electronic and Computer Music. Oxford University
Press: New York.

Holmes, Thom. 2008. Electronic & Experimental Music: Technology, Music and Culture. Routledge: New York.

Miranda, Eduardo Reck. 2002. Computer Sound Design: Synthesis Techniques and Programming. Focal Press: Oxford.

Demers, Joanna. 2010. Listening Through the Noise: The Aesthetics of Experimental Electronic Music. Oxford University Press: New York.

Adlington, Robert eds. 2009. Sound Commitments: Avant‐garde Music and the Sixties. Oxford University Press: New York.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	15	% 10
Homework Assignments	5	% 20
Project	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	39
Project	1	10
Homework Assignments	5	10
Final	6	24
Total Workload		125

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.