PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
VCD3135	Animation Film	Spring Fall	2	2	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi İPEK TORUN
Recommended Optional Program Components:	None
Course Objectives:	This course focuses on teaching the students the basic principles of animation film; providing the ability to visualize a concept or a story by transferring to the storyboard based on a created scenario; gaining skills to have a control over scenerio-storyboard-movie process and getting the students to produce an animation short-film.

Learning Outcomes

The students who have succeeded in this course;
1) Identify the general essentials of an animation film
2) Recognize the scenerio and grammer of film
3) Recognize the connections between storyboard and scenerio
4) Recognize the unity of scenerio and visual dialect
5) Learn how to use the model-sheet
6) Learn the releations among the background, foreground and scene
7) Study the releations between movement and rhythm
8) Gain skills to synchronize visual, dialogue, sound and music
9) Gain knowledge and skills about editing and effect
10) Study necessary software skills in order to realize an animation film

Course Content

Decision making process of an animation film's topic, according to the students ideas. Viewing of animation examples. Research the conceptual idea of the film and collect the visual and concept documentations. Evaluation of the student’s researchs. Study about scripting a scenerio, instruct about film gramer. Critique and advise about scenario sketches. instruct about storyboard. Plan the story visually suitable for the language of cinema. Study about Model-sheet. Planning the backgrounds, foregrounds and scenes in order to animate one to one. Animation studies, animate the plans. Montage the films of plans which are animated. Set the rhythm of film. Sound studies and effecks. Montage, join the visual and sound materials.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Decision making process of an animation film's topic, according to the students ideas. Viewing of animation examples. HW: research the conceptual idea of the film and collect the visual and concept documentations
2)	Evaluation of the student’s researchs. Study about scripting a scenerio, instruct about film gramer. HW: making sketches about scenario
3)	Critique and advise about scenario sketches. instruct about storyboard. HW: conclude the scenario and making sketches about storyboard
4)	Critique the storyboards: Plan the story visually suitable for the language of cinema. HW: conclude the storyboard and making sketches about lay-out and background
5)	Study about Model-sheet. HW: conclude the applications on class
6)	Planning the backgrounds, foregrounds and scenes in order to animate one to one HW: conclude the applications on class.
7)	Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere
8)	Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere
9)	Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere
10)	Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere
11)	Animation studies, animate the plans HW: conclude the applications on class, study about photoshop ve premiere
12)	Montage the films of plans which are animated. Set the rhythm of film HW: conclude the applications on class. Preparation of the dialague, sound and music suggestions
13)	Critique the montage and rhythm of film. Application of sound and music HW: conclude the applications on class, works about lay-out of credits and titles
14)	Montage, join the visual and sound materials HW: conclude the applications on class sound studies and - effecks HW: conclude the applications on class

Sources

Course Notes / Textbooks:
References:	'Understanding Animation’, Paul Wells ‘Understanding Comics’, Scott McCloud ‘Graphic Storytelling’, Will Eisner ‘Visualizing Ideas – From Scribbles to Storyboards’, Gregor Krisztian and Nesrin Schlempp

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	5	% 60
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 0
PERCENTAGE OF FINAL WORK		% 100
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	13	73
Project	2	8
Final	1	7
Total Workload		130

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.