Week |
Subject |
Related Preparation |
1) |
Introduction to Digital Marketing. Differences between classical design and digital design. |
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2) |
New rules of Marketing & Communication in digital design world. |
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3) |
Changing Social Life; “New Digital Life” Style & Social Media. Visual design for social media applications and usability. |
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4) |
Digital Media Strategy and digital media products.
Deadline for 1st Homework.
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5) |
SEM (Search Engine Marketing) and in text advertising (classical online advertising)
Typography and Kinetic Typography in digital design.
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6) |
New online advertising. |
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7) |
Word of Mouse and Mobile Advertising
Deadline for 2nd Homework. |
|
8) |
Word of Mouse and Mobile Advertising |
|
9) |
Advergame and Microsites |
|
10) |
3. homework critics and general rewiev. |
|
11) |
Digital Marketing Communication concept.
Advergame and Microsites
|
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12) |
Digital Marketing Communication concept.
What’s next-near future: IPTV etc.
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|
13) |
Case studies: Classical advertising & digital advertising. |
|
14) |
Case studies: Classical advertising & digital advertising.
Deadline for 4th Homework. |
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Program Outcomes |
Level of Contribution |
1) |
Being able to identify problems and ask right questions |
|
2) |
Having problem solving skills and developing necessary analytical attitude |
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3) |
Comprehending theoretical arguments along with counter arguments in detail |
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4) |
Gaining awareness of lifelong learning and being qualified for pursuing graduate education |
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5) |
Applying theoretical concepts in project planning |
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6) |
Communicating efficiently by accepting differences and carrying out compatible teamwork |
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7) |
Increasing efficiency rate in business environment |
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8) |
Developing innovative and creative solutions in face of uncertainty |
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9) |
Researching to gather information for understanding current threats and opportunities in business |
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10) |
Being aware of the effects of globalization on society and business while deciding |
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11) |
Possessing digital competence and utilizing necessary technology |
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12) |
Communicating in at least one foreign language in academic and daily life |
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13) |
Possessing managing skills and competence |
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14) |
Deciding with the awareness of the legal and ethical consequences of business operations |
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15) |
Expressing opinions that are built through critical thinking process in business and academic environment |
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