DIGITAL GAME DESIGN
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB4632	International Business	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. AYLA ESEN
Course Lecturer(s):	Assoc. Prof. AYLA ESEN
Recommended Optional Program Components:	None
Course Objectives:	In today’s competitive business environment where companies operate in a more integrated global economy, effective management of international operations stands as one of the key success factors. Even those entities who do not directly engage in international business are influenced by international events and by the business activities of their foreign competitors. Therefore, it is essential for any global player to develop a sound knowledge about the international business systems and dynamics of doing business abroad. For this end, this course provides students with basic knowledge regarding the economic, political, and cultural dimensions of international business and modes and strategies of foreign market entry. Major themes addressed include globalization, differences in the socio-economic, political, and cultural environments of international business, cross-national cooperation and agreements, methods of entering global markets and global strategies, and the organization/management of international business.

Learning Outcomes

The students who have succeeded in this course;
Upon successful completion of this course, students will be able to:
1. Discuss how globalization and international business affect each other.
2. Explain how the economic, political/legal, and cultural environments affect international business
operations.
3. Explain the basics of strategy and organization in an international firm.
4. Profile different types of entry modes and strategies firms use in international business.

Course Content

1st Week: Introduction.
2nd Week: Globalization
3rd Week: National Differences in Political Economy
4th Week: Differences in Culture
5th Week: Political Economy of International Trade
6th Week: Foreign Direct Investment
7th Week: Regional Economic Integration
8th Week: Midterm
9th Week: The Strategy of International Business
10th Week: Entering Foreign Markets
11th Week: Global Production, Outsourcing and Logistics
12th Week: Global Marketing and R&D
13th Week: Global Human Resource Management
14th Week: General review and wrap-up.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Course Introduction	Review syllabus on Itslearning
2)	2nd Week: Topic 1. What Is International Business?	Review textbook Chapter 1
3)	3rd Week: Topic 2. Globalization of Markets and Internationalization of the Firm	Review textbook Chapter 2
4)	4th Week: Topic 3.The Cultural Environment of International Business	Review textbook Chapter 3
5)	5th Week: Topic 4. Political and Legal Systems in National Environments	Review textbook Chapter 6
6)	6th Week: Topic 5. Understanding Emerging Markets	Review textbook Chapter 8
7)	Topic 6. Strategy and Organization in the International Firm	Review textbook Chapter 12
8)	8th Week: Mid-term Exam	Review Chapters 1-5 to study for midterm exam
9)	9th Week:Spring Break Week (no class)
10)	10th Week: Topic 7. Exporting and Global Sourcing	Review textbook Chapter 13
11)	11th Week: Topic 8. FDI, Collaborative Ventures, Licencing, Franchising	Review textbook Chapters 14 and 15
12)	12th Week: Topic 9. Marketing in the Global Firm	Review textbook Chapter 16
13)	13th Week:Group Project Presentations	May 9, for Section 1 May 6, for Section 2
14)	14th Week: Group Project Presentations

Sources

Course Notes / Textbooks:

Global Business Today (2011) Charles W. L. Hill, 8th ed., McGraw-Hill.

References:

Textbook:
 Cavusgil, S.T., Knight, G. and Reisenberger, J. (2020). International Business: The New Realities. 5th
Edition. Pearson.
Supplementary Material:
 Daniels, J., Radebaugh, L.H. and Sullivan, D. (2019). International Business. 16th Edition. Pearson.

International Management (2000) Paul W. Beamish, Allen J. Morrison, Philiph M. Rosenzweig and Andrew C. Inkpen, Mc-Graw Hill.

Transnational Management (1995) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Mc-Graw Hill.

Managing Across Borders: The Transnational Solution (1998) Christopher A. Bartlett and Sumantra Ghoshal, 2nd edition, Harvard Business School Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Project	1	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	120
Quizzes	3	3
Midterms	1	2
Final	1	2
Total Workload		167

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Comprehend the conceptual importance of the game in the field of communication, ability to implement the player centered application to provide design.
2)	Analyze, synthesize, and evaluate information and ideas from various perspectives.
3)	Analyze the key elements that make up specific game genres, forms of interactions, mode of narratives and understand how they are employed effectively to create a successful game.
4)	Understand game design theories and methods as well as implement them during game development; to make enjoyable, attractive, instructional and immersive according to the target audience.
5)	Understand the technology and computational principles involved in developing games and master the use of game engines.
6)	Understand the process of creation and use of 2D and 3D assets and animation for video games.
7)	Understand and master the theories and methodologies of understanding and measuring player experience and utilize them during game development process.
8)	Comprehend and master how ideas, concepts and topics are conveyed via games followed by the utilization of these aspects during the development process.
9)	Manage the game design and development process employing complete documentation; following the full game production pipeline via documentation.
10)	Understand and employ the structure and work modes of game development teams; comprehend the responsibilities of team members and collaborations between them while utilizing this knowledge in practice.
11)	Understand the process of game publishing within industry standards besides development and utilize this knowledge practice.
12)	Pitching a video game to developers, publishers, and players; mastering the art of effectively communicating and marketing the features and commercial potential of new ideas, concepts or games.