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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB4611	Business Ethics	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi AHMET AYDEMİR
Course Lecturer(s):	Dr. BİLGE UYAN ATAY
Recommended Optional Program Components:	None
Course Objectives:	The purpose of this course is to enable students to consider the role of ethics in business administration in a complex, dynamic, global environment. Specific course objectives include: 1. To recognize ethical issues in business situations. 2. To apply several important frameworks for moral reasoning to complex business issues. 3. To appreciate the role of ethics as central in business decision making. 4. To develop a general management perspective that includes an ability to formulate, analyze, and defend decisions in ethical terms. 5. To analyze the ethical issues that appear in other Darden courses. 6. To allow students to critically examine their own ethics and test them in conversation with peers.

Learning Outcomes

The students who have succeeded in this course;
I. Defines business ethics and identifies morality in business.
II. Imparts the reasoning and analytical skills needed to apply ethical concepts to business decisions.
III. Identifies the moral issues involved in the management of specific problem areas in business.
IV. Understands the social, technological, and natural environments within which moral issues in business arise.
V. Describes the unethical practices in the marketplace.
VI. Identifies the unethical behavior of the individuals in the workplace.

Course Content

1st Week: Ethics and Business
2nd Week: Ethical Principles in Business
3rd Week: Ethical Principles in Business (continued)
4th Week: The Business System: Government, Markets, and International Trade
5th Week: Ethics in the Marketplace
6th Week: Ethics and the Environment
7th Week: Midterm
8th Week: Ethics and the Environment (continued)
9th Week: The Ethics of Consumer Production and Marketing
10th Week: The Ethics of Consumer Production and Marketing
11th Week: The Ethics of Consumer Production and Marketing (continued)
12th Week: The Ethics of Job Discrimination
13th Week: The Individual in the Organization
14th Week: The Individual in the Organization (continued)

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Ethics and Business
2)	2nd Week: Ethical Principles in Business
3)	3rd Week: Ethical Principles in Business (continued)
4)	4th Week: The Business System: Government, Markets, and International Trade
5)	5th Week: Ethics in the Marketplace
6)	6th Week: Ethics and the Environment
7)	7th Week: Review
8)	8th Week: Ethics and the Environment (continued)
9)	9th Week: The Ethics of Consumer Production and Marketing
10)	10th Week: The Ethics of Consumer Production and Marketing
11)	11th Week: The Ethics of Consumer Production and Marketing (continued)
12)	12th Week: The Ethics of Job Discrimination
13)	13th Week: The Individual in the Organization
14)	14th Week: The Individual in the Organization (continued)

Sources

Course Notes / Textbooks:	Required Text: Business Ethics (2006, 6th edition), by Manuel G. Velasquez, Prentice Hall.
References:	Optional Text: Managing Business Ethics (2011), by Linda K. Trevino and Katherina A. Nelson, Wiley. İş Hayatında Etik (2007), by Suna Tevrüz, Beta Yayınları, İstanbul.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	1	% 30
Final	1	% 40
Total		% 80
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 40
Total		% 80

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	54
Midterms	1	2
Final	1	2
Total Workload		98

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2