PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB4611 | Business Ethics | Spring | 3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi AHMET AYDEMİR |
Course Lecturer(s): |
Dr. BİLGE UYAN ATAY |
Recommended Optional Program Components: | None |
Course Objectives: | The purpose of this course is to enable students to consider the role of ethics in business administration in a complex, dynamic, global environment. Specific course objectives include: 1. To recognize ethical issues in business situations. 2. To apply several important frameworks for moral reasoning to complex business issues. 3. To appreciate the role of ethics as central in business decision making. 4. To develop a general management perspective that includes an ability to formulate, analyze, and defend decisions in ethical terms. 5. To analyze the ethical issues that appear in other Darden courses. 6. To allow students to critically examine their own ethics and test them in conversation with peers. |
The students who have succeeded in this course; I. Defines business ethics and identifies morality in business. II. Imparts the reasoning and analytical skills needed to apply ethical concepts to business decisions. III. Identifies the moral issues involved in the management of specific problem areas in business. IV. Understands the social, technological, and natural environments within which moral issues in business arise. V. Describes the unethical practices in the marketplace. VI. Identifies the unethical behavior of the individuals in the workplace. |
1st Week: Ethics and Business 2nd Week: Ethical Principles in Business 3rd Week: Ethical Principles in Business (continued) 4th Week: The Business System: Government, Markets, and International Trade 5th Week: Ethics in the Marketplace 6th Week: Ethics and the Environment 7th Week: Midterm 8th Week: Ethics and the Environment (continued) 9th Week: The Ethics of Consumer Production and Marketing 10th Week: The Ethics of Consumer Production and Marketing 11th Week: The Ethics of Consumer Production and Marketing (continued) 12th Week: The Ethics of Job Discrimination 13th Week: The Individual in the Organization 14th Week: The Individual in the Organization (continued) |
Week | Subject | Related Preparation |
1) | 1st Week: Ethics and Business | |
2) | 2nd Week: Ethical Principles in Business | |
3) | 3rd Week: Ethical Principles in Business (continued) | |
4) | 4th Week: The Business System: Government, Markets, and International Trade | |
5) | 5th Week: Ethics in the Marketplace | |
6) | 6th Week: Ethics and the Environment | |
7) | 7th Week: Review | |
8) | 8th Week: Ethics and the Environment (continued) | |
9) | 9th Week: The Ethics of Consumer Production and Marketing | |
10) | 10th Week: The Ethics of Consumer Production and Marketing | |
11) | 11th Week: The Ethics of Consumer Production and Marketing (continued) | |
12) | 12th Week: The Ethics of Job Discrimination | |
13) | 13th Week: The Individual in the Organization | |
14) | 14th Week: The Individual in the Organization (continued) |
Course Notes / Textbooks: | Required Text: Business Ethics (2006, 6th edition), by Manuel G. Velasquez, Prentice Hall. |
References: | Optional Text: Managing Business Ethics (2011), by Linda K. Trevino and Katherina A. Nelson, Wiley. İş Hayatında Etik (2007), by Suna Tevrüz, Beta Yayınları, İstanbul. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 80 | |
PERCENTAGE OF SEMESTER WORK | % 40 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 80 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 54 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 98 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |