ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
IB3413 | International Trade Theory | Spring |
3 | 0 | 3 | 9 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. HÜMEYRA ADIGÜZEL |
Recommended Optional Program Components: | None |
Course Objectives: | This course aims at providing an introduction to the basis of international trade in order to provide students with a theoretical understanding of trade relations among the countries. The course is devoted to the examination of various theoretical approaches (i.e. Ricardian, Heckscher-Ohlin models, new trade theories) that help to explain several questions such as ‘what explains the patterns of trade?, ‘why do nations trade?, What is the basis for trade?, What are the welfare implications of trade liberalization?, Who gains from trade?’. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Learn different theoretical models explaining trade patterns, gains from trade and income distribution effects of trade. 2. Evaluate global trade flows by applying the theoretical models learned in this course. 3. Evaluate various debates concerning free trade vs protectionism/mercantilism. 4. Understand the dynamic nature of comparative advantage and identify the situations when this concept is not applicable. 5. Learn the factors that motivate a firm that invests abroad and consequences of foreign investments. 6. Learn to access and interpret data on international trade flows. |
1st Week: General introduction: What is ‘international trade’? Trends in world trade in goods and services. 2nd Week: Classical Trade Model: Absolute Advantages and Opportunity Cost. 3rd Week: Classical Trade Model: The Ricardian Model and Comparative Advantage. 4th Week: Classical Trade Model: The Ricardian Model and Comparative Advantage. 5th Week: Neoclassical Trade Model: The corollaries of ‘Heckscher-Ohlin’ model. 6th Week: Neoclassical Trade Model: Factor endowments and ‘Heckscher-Ohlin’ model. 7th Week: Midterm examination 8th Week: Neoclassical Trade Model: Stolper-Samuelson theorem; Rybczynski theorem; Factor-price equalization theorem. 9th Week: Neoclassical Trade Model: Standard Trade Model. 10th Week: New trade theory: Economies of scale and imperfect competition. 11th Week: New trade theory: Economies of scale and imperfect competition. 12th Week: Implications of Trade New trade theory; strategic trade policy and intra-industry trade. 13th Week: Product cycle theory. 14th Week: Overall evaluation. |
Week | Subject | Related Preparation |
1) | 1st Week: General introduction: What is ‘international trade’? Trends in world trade in goods and services. | |
2) | 2nd Week: Classical Trade Model: Absolute Advantages and Opportunity Cost. | |
3) | 3rd Week: Classical Trade Model: The Ricardian Model and Comparative Advantage. | |
4) | 4th Week: Classical Trade Model: The Ricardian Model and Comparative Advantage. | |
5) | 5th Week: Neoclassical Trade Model: The corollaries of ‘Heckscher-Ohlin’ model. | |
6) | 6th Week: Neoclassical Trade Model: Factor endowments and ‘Heckscher-Ohlin’ model. | |
7) | 7th Week: Review | |
8) | 8th Week: Neoclassical Trade Model: Stolper-Samuelson theorem; Rybczynski theorem; Factor-price equalization theorem. | |
9) | 9th Week: Neoclassical Trade Model: Standard Trade Model. | |
10) | 10th Week: New trade theory: Economies of scale and imperfect competition. | |
11) | 11th Week: New trade theory: Economies of scale and imperfect competition. | |
12) | 12th Week: Implications of Trade New trade theory; strategic trade policy and intra-industry trade. | |
13) | 13th Week: Product cycle theory. | |
14) | 14th Week: Overall evaluation. |
Course Notes / Textbooks: | Temel kaynak kitap: Required Text: Krugman, P. and M. Obstfeld (2011), International Economics, 9th edition, Pearson, Addison Wesley. |
References: | Yararlı eserler: Optional Texts: Caves, Frankel and Jones (2007), World Trade and Payments: An Introduction, 10th edition, Pearson, Addison Wesley. Seyidoğlu, Halil (2009), Uluslararası İktisat, 17. Baskı. (In Turkish). Karluk, Rıdvan (2009), Uluslararası Ekonomi, 9. Baskı, Beta yayınevi. (In Turkish). Pugel, Thomas (2009), International Economics, 14th ed., McGraw-Hill-Irwin. Suranovic, S. (2010), International Trade Theory and Policy, Flat World Knowledge, online textbook. Bhagwati, J. (2002), Free Trade Today, Princeton Univ. Press. WTO (2007), World Trade Review 2007, Geneva: WTO. |
Semester Requirements | Number of Activities | Level of Contribution |
Quizzes | 2 | % 30 |
Midterms | 1 | % 30 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 16 | 101 |
Quizzes | 2 | 2 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 147 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |