MEDICINE
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB2522	Import and Export Management	Spring	3	0	3	10

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi AYLA ESEN
Recommended Optional Program Components:	None
Course Objectives:	The course is designed to prepare students for the ever-changing environment of international trade. Topics include company policies towards exports, investigating and choosing export markets, international trade terminology, import-export risks, pricing and payment methods, export-import organization, logistics and financing. Topics are covered in class and within a company environment assigned by the department.

Learning Outcomes

The students who have succeeded in this course;
I. Defines the characteristics of doing business in a cross-cultural environment.
II. Develops managerial and policy-making aspects associated with trading internationally. Formulate procedures for international trade and ultimately manage this function on behalf of a company.
III. Helps understand and develop professional working skills in investigating and choosing export markets.
IV. Develops professional working skills in export - import organization.
V. Develops practices in foreign trade pricing.
VI. Helps understand the procedures related to payment methods and financing.
VII. Helps understand the nature of foreign trade logistics.
VIII. Develops familiarity with the details of export-import documentation and steps
IX. Makes knowledgeable of the basics of containerization and leasing practices.
X. Develops the basic skills for successful negotiations in importing and exporting.

Course Content

1st Week: Introduction/Changing environment of international trade / The growing importance of international marketing / Reasons for the rapid growth in international business / The nature and practice of international marketing / Internationalization and the global marketer
2nd Week: International marketing management / Company policies towards exports export marketing planning and strategy / The impact of technology / Entrepreneurial approaches to international marketing
3rd Week: Investigating and Choosing Export Markets/Culture and the socio-cultural environment / Managing cultural differences Economic forces / Political-legal environment / Competition / Export Market Selection: Definitions and Strategies / Export Market definition and segmentation, expansion-selection process, procedure and strategy.
4th Week: Export - Import Organization
Entry as Strategy. Export Entry Modes, Direct export / Home-country-based department / Foreign sales branch / Storage or warehousing facilities / Foreign sales subsidiary / Traveling salespersons / Foreign-based distributors and agents/representatives
5th Week: Pricing/Pricing Decisions / Determinants of an export price / The price quotation / Comparison of terms / INCOTERMS / Selection of trade terms
6th Week: Payment Methods and Financing
Financing and Methods of Payment / Export financing methods / Terms of payment / Payment and Financing procedures /
Letter of Credit and other main Methods of Foreign Trade Payment
7th Week: Logistics Handling Export Orders and Supply Chain Management / Physical distribution / Logistics and the systems concept / Characteristics of Shipping Industry / Structure of international physical distribution / Modes of transportation
8th Week: Midterm
9th Week: Export-Import Documentation and Steps/The Export-Import Procedures and Documents / Reasoning, Timing, Preparation, Submission and Importance of Documentation in Foreign Trade
10th Week: Containerization and Leasing Practices / Introduction to (and Features of) containerization / Major container trades / Container types and bases / Container Intermodal Transport Practice / Container Marks / Selection and Examination of Containers
11th Week: Successful Negotiations for Importing and Exporting / What makes Global Negotiations Different? Cross cultural Negotiations / Cultural influences and cross-cultural negotiation behaviors / Cultural Responsive Negotiation Strategies / Negotiation styles and differences in decision making / Do's and don'ts in cross-cultural negotiations

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Introduction/Changing environment of international trade / The growing importance of international marketing / Reasons for the rapid growth in international business / The nature and practice of international marketing / Internationalization and the global marketer
2)	2nd Week: International marketing management / Company policies towards exports export marketing planning and strategy / The impact of technology / Entrepreneurial approaches to international marketing
3)	3rd Week: Investigating and Choosing Export Markets/Culture and the socio-cultural environment / Managing cultural differences Economic forces / Political-legal environment / Competition / Export Market Selection: Definitions and Strategies / Export Market definition and segmentation, expansion-selection process, procedure and strategy.
4)	4th Week: Export - Import Organization Entry as Strategy. Export Entry Modes, Direct export / Home-country-based department / Foreign sales branch / Storage or warehousing facilities / Foreign sales subsidiary / Traveling salespersons / Foreign-based distributors and agents/representatives
5)	5th Week: Pricing/Pricing Decisions / Determinants of an export price / The price quotation / Comparison of terms / INCOTERMS / Selection of trade terms
6)	6th Week: Payment Methods and Financing Financing and Methods of Payment / Export financing methods / Terms of payment / Payment and Financing procedures / Letter of Credit and other main Methods of Foreign Trade Payment
7)	7th Week: Logistics Handling Export Orders and Supply Chain Management / Physical distribution / Logistics and the systems concept / Characteristics of Shipping Industry / Structure of international physical distribution / Modes of transportation
8)	8th Week: Review
9)	9th Week: Export-Import Documentation and Steps/The Export-Import Procedures and Documents / Reasoning, Timing, Preparation, Submission and Importance of Documentation in Foreign Trade
10)	10th Week: Containerization and Leasing Practices / Introduction to (and Features of) containerization / Major container trades / Container types and bases / Container Intermodal Transport Practice / Container Marks / Selection and Examination of Containers
11)	11th Week: Successful Negotiations for Importing and Exporting / What makes Global Negotiations Different? Cross cultural Negotiations / Cultural influences and cross-cultural negotiation behaviors / Cultural Responsive Negotiation Strategies / Negotiation styles and differences in decision making / Do's and don'ts in cross-cultural negotiations

Sources

Course Notes / Textbooks:	International Marketing and Export Management, 6th Ed. Gerald Albaum & Edwin Duerr Prentice Hall, 2008
References:	none

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	15	43
Study Hours Out of Class	13	39
Final	16	61
Total Workload		143

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Integrates the knowledge, skills and attitudes acquired from basic and clinical medical sciences, behavioral sciences and social sciences, and uses them in health service delivery.
2)	In patient management, shows a biopsychosocial approach that takes into account the socio-demographic and sociocultural background of the individual, regardless of language, religion, race and gender.
3)	In the provision of health services, prioritizes the protection and development of the health of individuals and society.
4)	Taking into account the individual, societal, social and environmental factors affecting health; does the necessary work to maintain and improve the state of health.
5)	By recognizing the characteristics, needs and expectations of the target audience, provides health education to healthy/sick individuals and their relatives and other healthcare professionals.
6)	Shows a safe, rational and effective approach in health service delivery, prevention, diagnosis, treatment, follow-up and rehabilitation processes.
7)	Performs invasive and/or non-invasive procedures in diagnosis, treatment, follow-up and rehabilitation processes in a safe and effective way for the patient.
8)	Provides health services by considering patient and employee health and safety.
9)	In the provision of health services, takes into account the changes in the physical and socioeconomic environment on a regional and global scale, as well as the changes in the individual characteristics and behaviors of the people who apply to it.
10)	Takes good medical practice into account while carrying out his/her profession.
11)	Fulfills its duties and obligations within the framework of ethical principles, rights and legal responsibilities required by its profession.
12)	Demonstrates decisive behavior in providing high-quality health care, taking into account the integrity of the patient.
13)	Evaluates his/her performance in his/her professional practice by considering his/her emotions and cognitive characteristics.
14)	Advocates improving the provision of health services by considering the concepts of social reliability and social responsibility for the protection and development of public health.
15)	Can plan and carry out service delivery, training and consultancy processes related to individual and community health in cooperation with all components for the protection and development of health.
16)	Evaluates the impact of health policies and practices on individual and community health indicators and advocates increasing the quality of health services.
17)	The physician attaches importance to the protection of his/her own physical, mental and social health, and does what is necessary for this
18)	Shows exemplary behavior and leads the healthcare team during service delivery.
19)	Uses resources cost-effectively, for the benefit of society and in accordance with the legislation, in the planning, implementation and evaluation processes of health services in the health institution he/she is the manager of.
20)	Establishes positive communication within the health team it serves and assumes different team roles when necessary.
21)	Is aware of the duties and responsibilities of the health workers in the health team and acts accordingly.
22)	In the professional practices, works in harmony and effectively with the colleagues and other professional groups.
23)	Communicates effectively with patients, their relatives, healthcare professionals, other professional groups, institutions and organizations.
24)	Communicates effectively with individuals and groups that require a special approach and have different socio-cultural characteristics.
25)	In the diagnosis, treatment, follow-up and rehabilitation processes, shows a patient-centered approach that associates the patient with the decision-making mechanisms.
26)	Plans and implements scientific research, when necessary, for the population it serves, and uses the results and/or the results of other research for the benefit of the society.
27)	Reaches and critically evaluates current literature knowledge about his/her profession.
28)	Applies the principles of evidence-based medicine in clinical decision making.
29)	Uses information technologies to increase the effectiveness of its work on health care, research and education.
30)	Effectively manages individual work processes and career development.
31)	Demonstrates skills in acquiring and evaluating new knowledge, integrating it with existing knowledge, applying it to professional situations and adapting to changing conditions throughout professional life.
32)	Selects the right learning resources to improve the quality of the health service it offers, organizes its own learning process