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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IB2522	Import and Export Management	Fall	3	0	3	10

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi AYLA ESEN
Recommended Optional Program Components:	None
Course Objectives:	The course is designed to prepare students for the ever-changing environment of international trade. Topics include company policies towards exports, investigating and choosing export markets, international trade terminology, import-export risks, pricing and payment methods, export-import organization, logistics and financing. Topics are covered in class and within a company environment assigned by the department.

Learning Outcomes

The students who have succeeded in this course;
I. Defines the characteristics of doing business in a cross-cultural environment.
II. Develops managerial and policy-making aspects associated with trading internationally. Formulate procedures for international trade and ultimately manage this function on behalf of a company.
III. Helps understand and develop professional working skills in investigating and choosing export markets.
IV. Develops professional working skills in export - import organization.
V. Develops practices in foreign trade pricing.
VI. Helps understand the procedures related to payment methods and financing.
VII. Helps understand the nature of foreign trade logistics.
VIII. Develops familiarity with the details of export-import documentation and steps
IX. Makes knowledgeable of the basics of containerization and leasing practices.
X. Develops the basic skills for successful negotiations in importing and exporting.

Course Content

1st Week: Introduction/Changing environment of international trade / The growing importance of international marketing / Reasons for the rapid growth in international business / The nature and practice of international marketing / Internationalization and the global marketer
2nd Week: International marketing management / Company policies towards exports export marketing planning and strategy / The impact of technology / Entrepreneurial approaches to international marketing
3rd Week: Investigating and Choosing Export Markets/Culture and the socio-cultural environment / Managing cultural differences Economic forces / Political-legal environment / Competition / Export Market Selection: Definitions and Strategies / Export Market definition and segmentation, expansion-selection process, procedure and strategy.
4th Week: Export - Import Organization
Entry as Strategy. Export Entry Modes, Direct export / Home-country-based department / Foreign sales branch / Storage or warehousing facilities / Foreign sales subsidiary / Traveling salespersons / Foreign-based distributors and agents/representatives
5th Week: Pricing/Pricing Decisions / Determinants of an export price / The price quotation / Comparison of terms / INCOTERMS / Selection of trade terms
6th Week: Payment Methods and Financing
Financing and Methods of Payment / Export financing methods / Terms of payment / Payment and Financing procedures /
Letter of Credit and other main Methods of Foreign Trade Payment
7th Week: Logistics Handling Export Orders and Supply Chain Management / Physical distribution / Logistics and the systems concept / Characteristics of Shipping Industry / Structure of international physical distribution / Modes of transportation
8th Week: Midterm
9th Week: Export-Import Documentation and Steps/The Export-Import Procedures and Documents / Reasoning, Timing, Preparation, Submission and Importance of Documentation in Foreign Trade
10th Week: Containerization and Leasing Practices / Introduction to (and Features of) containerization / Major container trades / Container types and bases / Container Intermodal Transport Practice / Container Marks / Selection and Examination of Containers
11th Week: Successful Negotiations for Importing and Exporting / What makes Global Negotiations Different? Cross cultural Negotiations / Cultural influences and cross-cultural negotiation behaviors / Cultural Responsive Negotiation Strategies / Negotiation styles and differences in decision making / Do's and don'ts in cross-cultural negotiations

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: Introduction/Changing environment of international trade / The growing importance of international marketing / Reasons for the rapid growth in international business / The nature and practice of international marketing / Internationalization and the global marketer
2)	2nd Week: International marketing management / Company policies towards exports export marketing planning and strategy / The impact of technology / Entrepreneurial approaches to international marketing
3)	3rd Week: Investigating and Choosing Export Markets/Culture and the socio-cultural environment / Managing cultural differences Economic forces / Political-legal environment / Competition / Export Market Selection: Definitions and Strategies / Export Market definition and segmentation, expansion-selection process, procedure and strategy.
4)	4th Week: Export - Import Organization Entry as Strategy. Export Entry Modes, Direct export / Home-country-based department / Foreign sales branch / Storage or warehousing facilities / Foreign sales subsidiary / Traveling salespersons / Foreign-based distributors and agents/representatives
5)	5th Week: Pricing/Pricing Decisions / Determinants of an export price / The price quotation / Comparison of terms / INCOTERMS / Selection of trade terms
6)	6th Week: Payment Methods and Financing Financing and Methods of Payment / Export financing methods / Terms of payment / Payment and Financing procedures / Letter of Credit and other main Methods of Foreign Trade Payment
7)	7th Week: Logistics Handling Export Orders and Supply Chain Management / Physical distribution / Logistics and the systems concept / Characteristics of Shipping Industry / Structure of international physical distribution / Modes of transportation
8)	8th Week: Review
9)	9th Week: Export-Import Documentation and Steps/The Export-Import Procedures and Documents / Reasoning, Timing, Preparation, Submission and Importance of Documentation in Foreign Trade
10)	10th Week: Containerization and Leasing Practices / Introduction to (and Features of) containerization / Major container trades / Container types and bases / Container Intermodal Transport Practice / Container Marks / Selection and Examination of Containers
11)	11th Week: Successful Negotiations for Importing and Exporting / What makes Global Negotiations Different? Cross cultural Negotiations / Cultural influences and cross-cultural negotiation behaviors / Cultural Responsive Negotiation Strategies / Negotiation styles and differences in decision making / Do's and don'ts in cross-cultural negotiations

Sources

Course Notes / Textbooks:	International Marketing and Export Management, 6th Ed. Gerald Albaum & Edwin Duerr Prentice Hall, 2008
References:	none

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 30
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	15	43
Study Hours Out of Class	13	39
Final	16	61
Total Workload		143

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2