ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IF4420	Mergers and Acquisitions	Fall	3	0	3	9

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi BAHAR KÖSEOĞLU
Course Lecturer(s):	Dr. Öğr. Üyesi UMUT UĞURLU Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	None
Course Objectives:	This course aims at providing students an analytical and theoretical framework to understand the M&A process and will also use cases and real-world applications to develop skills necessary to evaluate and implement a transaction.

Learning Outcomes

The students who have succeeded in this course;
The student who successfully completes this course;
I. will have a thorough knowledge of the value drivers of a company
II.Will be able to assess a company within the context of its competitive advantage and the industry it operates in
III.Will learn the process of M&A of a company
IV.Will know the difference of the M&A process from the buyer or seller perspectives
V.Be able to do basic company valuation
VI Have an insight to the participants of the M&A process, negotiation process and the legal documents involved in M&A process.

Course Content

Valuation, valuation techniques, M&A process, Negotiations

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Why companies are bought or sold?
2)	Why the industry in which the company operates is important? Hence industry analysis
3)	What make the medium and small companies differ from the big ones
5)	Valuation II
5)	What are the value drivers of a company?
6)	Valuation II
7)	Most used valuation techniques
8)	Other valuation techniques
9)	M&A process
10)	M&A milestones
11)	Negotiation I
12)	Negotiation II
13)	Due diligence
14)	Wrap up

Sources

Course Notes / Textbooks:	Mergers & Acquisitions ,A. Sherman and Milledge Hart (2006), Investment Valuation, Aswath Damodaran (2002)
References:	Yok / None

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	1	% 20
Midterms	1	% 35
Final	1	% 45
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	4	56
Homework Assignments	1	35	35
Midterms	1	40	40
Final	1	45	45
Total Workload			218

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2