ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IF3552	International Finance	Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi BAHAR KÖSEOĞLU
Course Lecturer(s):	Prof. Dr. ASLI YÜKSEL Dr. Öğr. Üyesi AYŞE DİLARA ALTIOK YILMAZ
Recommended Optional Program Components:	None
Course Objectives:	This course introduces students to International Finance and equips them with tools and methods to study and analyze international economic issues and problems.The overall purpose of the course is to extend the principles of finance from a single-country setting to a multinational setting.

Learning Outcomes

The students who have succeeded in this course;
1. Understand the environment and factors associated with foreign exchange rate determination.
2. Demonstrate knowledge of international finance terminology.
3. Demonstrate knowledge of the various forms of financial instruments available for foreign exchange risk management.
4. Understand key economic theories that underlie the foundation of international finance.

Course Content

foreign exchange rate determination, international finance terminology, foreign exchange risk management, foundation of international finance.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Finance Function in Multinational Setting
2)	International Monetary System
3)	Balance of payments
4)	Interest Rates
5)	Foreign Exchange Market
6)	Derivative Securities
7)	International Arbitrage
8)	Review
9)	International Risk Management
10)	International Investment and Financing Decisions
11)	Financial Management for MNCs
12)	International Banking
13)	International Performance Measurement
14)	Course Review

Sources

Course Notes / Textbooks:	Alan C. Shapiro, Multinational Financial Management (9th Edition), John Wiley & Sons, Inc. (2010) ISBN-13 978-0470-41501-6
References:	David K. Eiteman, Michael H. Moffett, Arthur I. Stonehill, Multinational Business Finance (12th Edition), Pearson Education (2009) ISBN- 9780136121565

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Quizzes	2	% 5
Project	1	% 25
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	41
Study Hours Out of Class	15	53
Project	13	39
Midterms	1	2
Final	14	29
Total Workload		164

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2