PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
IF3552	International Finance	Spring	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi BAHAR KÖSEOĞLU
Course Lecturer(s):	Prof. Dr. ASLI YÜKSEL Dr. Öğr. Üyesi AYŞE DİLARA ALTIOK YILMAZ
Recommended Optional Program Components:	None
Course Objectives:	This course introduces students to International Finance and equips them with tools and methods to study and analyze international economic issues and problems.The overall purpose of the course is to extend the principles of finance from a single-country setting to a multinational setting.

Learning Outcomes

The students who have succeeded in this course;
1. Understand the environment and factors associated with foreign exchange rate determination.
2. Demonstrate knowledge of international finance terminology.
3. Demonstrate knowledge of the various forms of financial instruments available for foreign exchange risk management.
4. Understand key economic theories that underlie the foundation of international finance.

Course Content

foreign exchange rate determination, international finance terminology, foreign exchange risk management, foundation of international finance.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Finance Function in Multinational Setting
2)	International Monetary System
3)	Balance of payments
4)	Interest Rates
5)	Foreign Exchange Market
6)	Derivative Securities
7)	International Arbitrage
8)	Review
9)	International Risk Management
10)	International Investment and Financing Decisions
11)	Financial Management for MNCs
12)	International Banking
13)	International Performance Measurement
14)	Course Review

Sources

Course Notes / Textbooks:	Alan C. Shapiro, Multinational Financial Management (9th Edition), John Wiley & Sons, Inc. (2010) ISBN-13 978-0470-41501-6
References:	David K. Eiteman, Michael H. Moffett, Arthur I. Stonehill, Multinational Business Finance (12th Edition), Pearson Education (2009) ISBN- 9780136121565

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Quizzes	2	% 5
Project	1	% 25
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	41
Study Hours Out of Class	15	53
Project	13	39
Midterms	1	2
Final	14	29
Total Workload		164

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.