Week |
Subject |
Related Preparation |
1) |
Types of Business Entity, Organization of Corporate Firm, The Role of Financial Management, Financial Management Decisions
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2) |
The Goals of the Firm, Profit Maximization and Shareholder Wealth Maximization, Principal-agent Problem,
Agency Costs, Asymmetry of Information, Shareholder, Stakeholder.
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3) |
Financial Environment: Markets, Institutions, and Interest Rates
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4) |
Financial System, Capital Markets, Money Markets, Primary versus Secondary Markets, Financial Institutions, Financial Instruments.
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5) |
Basic Financial Statements of a Firm: Balance Sheet Identity, Assets, Liabilities, Equity
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6) |
Overview of Income Statement, Concepts of EBIT and Net Profit.
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7) |
Interest Rates, Real versus Nominal Rates, Simple Interest Rates, Compunded Interest Rates.
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8) |
Time Value of Money, Opprtunity Cost, Present and Future Value
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9) |
Annuity and Perpetuity, Compounding, Concepts of Risk, Rate of Return and Discount Factor.
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10) |
More on Annuity and Perpetuity, Annuity Tables, Finding the Number of Periods.
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11) |
Characteristics of Bills, How Bills are Bought and Sold, The Valuation of Bills
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12) |
Features of Bonds, How Bonds are Bought and Sold, Pricing of Bonds. The Relationship Between Bond Prices and Interest Rates.
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13) |
Characteristics of Stocks, Capital Gain, Dividend Gain, Common Stocks, Preferred Stocks.
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14) |
How Common Stocks Are Traded, Logic Behind The Pricing of Stocks, Capitalization Rate. |
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Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
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2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
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2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
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2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
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2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
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2 |