Week |
Subject |
Related Preparation |
1) |
Types of Business Entity, Organization of Corporate Firm, The Role of Financial Management, Financial Management Decisions
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2) |
The Goals of the Firm, Profit Maximization and Shareholder Wealth Maximization, Principal-agent Problem,
Agency Costs, Asymmetry of Information, Shareholder, Stakeholder.
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3) |
Financial Environment: Markets, Institutions, and Interest Rates
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4) |
Financial System, Capital Markets, Money Markets, Primary versus Secondary Markets, Financial Institutions, Financial Instruments.
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5) |
Basic Financial Statements of a Firm: Balance Sheet Identity, Assets, Liabilities, Equity
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6) |
Overview of Income Statement, Concepts of EBIT and Net Profit.
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7) |
Interest Rates, Real versus Nominal Rates, Simple Interest Rates, Compunded Interest Rates.
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8) |
Time Value of Money, Opprtunity Cost, Present and Future Value
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9) |
Annuity and Perpetuity, Compounding, Concepts of Risk, Rate of Return and Discount Factor.
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10) |
More on Annuity and Perpetuity, Annuity Tables, Finding the Number of Periods.
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11) |
Characteristics of Bills, How Bills are Bought and Sold, The Valuation of Bills
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12) |
Features of Bonds, How Bonds are Bought and Sold, Pricing of Bonds. The Relationship Between Bond Prices and Interest Rates.
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13) |
Characteristics of Stocks, Capital Gain, Dividend Gain, Common Stocks, Preferred Stocks.
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14) |
How Common Stocks Are Traded, Logic Behind The Pricing of Stocks, Capitalization Rate. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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