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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4201	Anadolu Sigorta - Insurance Management	Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİYAZİ BERK
Course Lecturer(s):	Dr. Öğr. Üyesi SERKAN YEŞİLYURT Dr. Öğr. Üyesi HAKKI ÖZTÜRK
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to familiarize students of Bahçeşehir University with the practices -rather than theoretical knowledge- of fundamentals of insurance, insurance law and insurance applications in Turkey.

Learning Outcomes

The students who have succeeded in this course;
Insurance Management,”What is Insurance, Basic information about Insurance, Insurance Law, Development of Insurance in Turkey, Branches of Insurance and Claim Applications (Health, Accident, Fire and Theft, Engineering, Marine and Liability Insurance), Object of Insurance with respect to Insurance Branches,Reinsurance, Types of Reinsurance, What is Actuarial, Actuarial in Turkey, Functions of Actuarial in Life-Non Life Insurance"

Course Content

-Introduction to Insurance
–Insurance Law
-Actuarial
-Health Insurance
-Accident Insurance - I
-Accident Insurance – II
-Fire Insurance
-Theft Insurance
-Engineering Insurance – I
-Engineering Insurance – II
-Transportation Insurance – I
-Transportation Insurance – II
-Liability Insurance – I
-Liability Insurance – II
-Reinsurance

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Insurance	Reading
2)	Insurance Law	Reading
3)	Actuarial	Reading
4)	Health Insurance	Reading
5)	Accident Insurance - I	Reading
6)	Accident Insurance - II	Reading
7)	Fire Insurance	Reading
8)	Theft Insurance	Reading
9)	Engineering Insurance – I	Reading
10)	Engineering Insurance – II	Reading
11)	Transportation Insurance – I	Reading
12)	Transportation Insurance – II	Reading
13)	Liability Insurance – I	Reading
14)	Liability Insurance – II Reinsurance	Reading

Sources

Course Notes / Textbooks:	Risk Management and Insurance, James Trieschmann
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	16	64
Project	14	38
Midterms	1	2
Final	1	2
Total Workload		148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2