PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
COP4201	Anadolu Sigorta - Insurance Management	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. NİYAZİ BERK
Course Lecturer(s):	Dr. Öğr. Üyesi SERKAN YEŞİLYURT Dr. Öğr. Üyesi HAKKI ÖZTÜRK
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to familiarize students of Bahçeşehir University with the practices -rather than theoretical knowledge- of fundamentals of insurance, insurance law and insurance applications in Turkey.

Learning Outcomes

The students who have succeeded in this course;
Insurance Management,”What is Insurance, Basic information about Insurance, Insurance Law, Development of Insurance in Turkey, Branches of Insurance and Claim Applications (Health, Accident, Fire and Theft, Engineering, Marine and Liability Insurance), Object of Insurance with respect to Insurance Branches,Reinsurance, Types of Reinsurance, What is Actuarial, Actuarial in Turkey, Functions of Actuarial in Life-Non Life Insurance"

Course Content

-Introduction to Insurance
–Insurance Law
-Actuarial
-Health Insurance
-Accident Insurance - I
-Accident Insurance – II
-Fire Insurance
-Theft Insurance
-Engineering Insurance – I
-Engineering Insurance – II
-Transportation Insurance – I
-Transportation Insurance – II
-Liability Insurance – I
-Liability Insurance – II
-Reinsurance

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Insurance	Reading
2)	Insurance Law	Reading
3)	Actuarial	Reading
4)	Health Insurance	Reading
5)	Accident Insurance - I	Reading
6)	Accident Insurance - II	Reading
7)	Fire Insurance	Reading
8)	Theft Insurance	Reading
9)	Engineering Insurance – I	Reading
10)	Engineering Insurance – II	Reading
11)	Transportation Insurance – I	Reading
12)	Transportation Insurance – II	Reading
13)	Liability Insurance – I	Reading
14)	Liability Insurance – II Reinsurance	Reading

Sources

Course Notes / Textbooks:	Risk Management and Insurance, James Trieschmann
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Project	1	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	16	64
Project	14	38
Midterms	1	2
Final	1	2
Total Workload		148

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.