Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
|
Mode of Delivery: |
Face to face
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Course Coordinator : |
Assoc. Prof. HAVVA PINAR İMER |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYLA ESEN
Assoc. Prof. HAVVA PINAR İMER
|
Recommended Optional Program Components: |
None |
Course Objectives: |
The course aims to provide the student with the fundamental role and principles of communication in the work context. To have a general understanding of why good communication skills are important in business, students are equipped with the knowledge and skills related to verbal, nonverbal and written communication, the effective use of technology for communication, effective listening skills, and how to prepare and effectively take part in job interviews with emphasis on the cultural aspect of communication. |
Week |
Subject |
Related Preparation |
1) |
Communication at Work |
Adler et al. Ch. 1 |
2) |
Communication, Culture and Work |
Adler et al. Ch. 2 |
3) |
Personal Skills: Listening |
Adler et al., Ch. 3 |
4) |
Personal Skills: Verbal & Nonverbal Messages |
Adler et al., Ch. 4 |
5) |
Personal Skills: Interpersonal Skills and Success |
Adler et al., Ch. 5 |
6) |
Personal Skills: Principles of Interviewing |
Adler et al., Ch. 6 |
7) |
Working in Groups: Leading and Working in Teams
|
Adler et al., Ch. 7 |
8) |
Midterm Exam |
|
9) |
Working in Groups: Effective Meetings |
Adler et al., Ch. 8 |
10) |
Making Effective Presentations: Developing and Organizing the Presentation |
Adler et al., Ch. 9 |
11) |
Making Effective Presentations: Delivering the Presentation |
Adler et al., Ch. 11 |
12) |
Making Effective Presentations: Types of Business Presentations |
Adler et al., Ch. 12 |
13) |
How to Write Effective CVs |
|
14) |
Group Project Presentations |
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Course Notes / Textbooks: |
Adler, R. B.; Maresh-Fuehrer, M. M.; Elmhorst, J. & Lucas, K. (2019). Communicating at Work, 12th Edition, New York, NY, McGraw-Hill Education. |
References: |
Bovee, C. L.& Thill, J. V. (2016). Business Communication Essentials, 7th Global Edition, Pearson Education. |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |