Language of instruction: |
English |
Type of course: |
Non-Departmental Elective |
Course Level: |
Bachelor’s Degree (First Cycle)
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Mode of Delivery: |
Face to face
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Course Coordinator : |
Assoc. Prof. HAVVA PINAR İMER |
Course Lecturer(s): |
Dr. Öğr. Üyesi AYLA ESEN
Assoc. Prof. HAVVA PINAR İMER
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Recommended Optional Program Components: |
None |
Course Objectives: |
The course aims to provide the student with the fundamental role and principles of communication in the work context. To have a general understanding of why good communication skills are important in business, students are equipped with the knowledge and skills related to verbal, nonverbal and written communication, the effective use of technology for communication, effective listening skills, and how to prepare and effectively take part in job interviews with emphasis on the cultural aspect of communication. |
Week |
Subject |
Related Preparation |
1) |
Communication at Work |
Adler et al. Ch. 1 |
2) |
Communication, Culture and Work |
Adler et al. Ch. 2 |
3) |
Personal Skills: Listening |
Adler et al., Ch. 3 |
4) |
Personal Skills: Verbal & Nonverbal Messages |
Adler et al., Ch. 4 |
5) |
Personal Skills: Interpersonal Skills and Success |
Adler et al., Ch. 5 |
6) |
Personal Skills: Principles of Interviewing |
Adler et al., Ch. 6 |
7) |
Working in Groups: Leading and Working in Teams
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Adler et al., Ch. 7 |
8) |
Midterm Exam |
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9) |
Working in Groups: Effective Meetings |
Adler et al., Ch. 8 |
10) |
Making Effective Presentations: Developing and Organizing the Presentation |
Adler et al., Ch. 9 |
11) |
Making Effective Presentations: Delivering the Presentation |
Adler et al., Ch. 11 |
12) |
Making Effective Presentations: Types of Business Presentations |
Adler et al., Ch. 12 |
13) |
How to Write Effective CVs |
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14) |
Group Project Presentations |
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Course Notes / Textbooks: |
Adler, R. B.; Maresh-Fuehrer, M. M.; Elmhorst, J. & Lucas, K. (2019). Communicating at Work, 12th Edition, New York, NY, McGraw-Hill Education. |
References: |
Bovee, C. L.& Thill, J. V. (2016). Business Communication Essentials, 7th Global Edition, Pearson Education. |
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Program Outcomes |
Level of Contribution |
1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
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2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
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3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
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4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
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5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
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6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
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7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
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8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
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9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
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10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
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11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
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12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
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13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
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14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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