PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4948	Organizational Behavior	Spring Fall	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELA ÜNLER
Recommended Optional Program Components:	None
Course Objectives:	Organizational Behavior deals with organizations and employees within the organizations. The purpose of the course is to understand the behavior, perception and attitudes of each individual in the company. This information gathered from the employees directly affect the well-being, performance and effectiveness of the organization. OB has four characteristics: one, it is grounded in the scientific method. Second, it studies individuals, groups, and organizations. Third, it is interdisciplinary in nature. And fourth, OB is used as the basis for enhancing organizational effectiveness and individual well-being. After completed the course, you should: (i) analyze individual and group behavior; (ii) understand different work groups, cultures and environments affect an individual behavior; (iii) be well experienced in developing actions to different employees according to their perceptions and attitudes.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Explore different levels of analysis in Organizational Behavior
2. Understand how different diciplines contribute to OB
3. Understand individual differences need to be counted in work settings
4. Develop motivational strategies in increasing employee engagement
5. Explore innovative ways in measuring employee attitudes
6. Enable to read employee specific behavioral problems
7. Develop powerful discourses about employee-manager relationship

Course Content

1st Week: What is Organizational Behavior
2nd Week: Foundations of Individual Behavior
3rd Week: Attitudes and Job Satisfaction
4th Week: Personality and Values
5th Week: Perception and Individual Decision Making
6th Week: Motivation Concepts
7th Week: Midterm
8th Week: Motivation: From Concepts to Applications
9th Week: Emotions and Moods
10th Week: Foundations of Group Behavior and Understanding Work Teams
11th Week: Communication
12th Week: Basic Approaches to Leadership and Contemporary Issues in Leadership
13th Week: Power and Politics
14th Week: Conflict and Negotiation

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: What is Organizational Behavior
2)	2nd Week: Foundations of Individual Behavior
3)	3rd Week: Attitudes and Job Satisfaction
4)	4th Week: Personality and Values
5)	5th Week: Perception and Individual Decision Making
6)	6th Week: Motivation Concepts
7)	7th Week: Review
8)	8th Week: Motivation: From Concepts to Applications
9)	9th Week: Emotions and Moods
10)	10th Week: Foundations of Group Behavior and Understanding Work Teams
11)	11th Week: Communication
12)	12th Week: Basic Approaches to Leadership and Contemporary Issues in Leadership
13)	13th Week: Power and Politics
14)	14th Week: Conflict and Negotiation

Sources

Course Notes / Textbooks:	Text Book Organizational Behavior (2007), 14th ed., by Robbins & Judge, Prentice Hall.
References:	Optional Text Organizational Behavior 12th ed. (2011), by Fred Luthans, McGraw Hill

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	10	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	41
Study Hours Out of Class	15	110
Homework Assignments	10	10
Midterms	1	2
Final	1	2
Total Workload		165

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.