BUSINESS ADMINISTRATION
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA4214	E-Business and Internet Marketing	Fall Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELİF OKAN
Recommended Optional Program Components:	None
Course Objectives:	The purpose of the e-Business and Internet Marketing class is to give you a fundamental understanding about planning and managing of different marketing activities on the web.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1 Identify problems and opportunities regarding e-business
2 Take a critical point of view
3 Create new ideas
4 Evaluate these ideas
5 Familiarize with e-marketing strategies
6 Describe in a professional way how the idea can be implemented and turned to a e-business.
7 Build marketing strategies for different types of e-businesses.

Course Content

Topics include internet basics, digital marketing, webpage design, search engine optimization, social media usage, viral marketing.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Internet Marketing
2)	History of the www, Internet Basics
3)	Digital Business Models
4)	Marketing Mix & Digital Media
5)	Services Industries at the www
6)	e- Commerce, Payments, Security, Legal and Ethical Issues
7)	Review
8)	Principles of Webpage Design
9)	Changing Rules of Marketing, Advertising and PR
10)	E-Mails, Spams, Types of Banner & Popup Advertising, Media Rich Advertising, Video Ads at Media Share Sites, Advertising Games
11)	Blogs, Microblogs, Forums, Wikies, Podcasting
12)	Search Engine Optimization
13)	Mobile Marketing
14)	The Future of e-Business

Sources

Course Notes / Textbooks:	"Social Media Marketing", Melissa and Donald Barker & Nicholas Bormann, Cengage Learning, 2013.
References:	eMarketing eXcellence, Dave Chaffey & PR Smith, Elsevier Publishing, 2009

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 15
Project	1	% 30
Midterms	1	% 25
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 40
PERCENTAGE OF FINAL WORK		% 60
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	41
Study Hours Out of Class	15	71
Total Workload		112

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	Being able to identify problems and ask right questions	4
2)	Having problem solving skills and developing necessary analytical attitude	4
3)	Comprehending theoretical arguments along with counter arguments in detail	4
4)	Gaining awareness of lifelong learning and being qualified for pursuing graduate education	4
5)	Applying theoretical concepts in project planning	4
6)	Communicating efficiently by accepting differences and carrying out compatible teamwork	3
7)	Increasing efficiency rate in business environment	2
8)	Developing innovative and creative solutions in face of uncertainty	3
9)	Researching to gather information for understanding current threats and opportunities in business	5
10)	Being aware of the effects of globalization on society and business while deciding	4
11)	Possessing digital competence and utilizing necessary technology	4
12)	Communicating in at least one foreign language in academic and daily life	1
13)	Possessing managing skills and competence	2
14)	Deciding with the awareness of the legal and ethical consequences of business operations	1
15)	Expressing opinions that are built through critical thinking process in business and academic environment	4