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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
BA3211 | Human Resources Management | Spring Fall |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. ELA ÜNLER |
Recommended Optional Program Components: | None |
Course Objectives: | This course has been organized both to facilitate students’ understanding of human resource management and to provide expanded coverage of emerging issues such as strategic human resource management. Some of the themes covered in this course are: strategic role of human resource management; recruitment and placement; employee testing and selection; training development; performance appraisal. The course will based on Turkish human resource activity examples which are going to help students in their work life. |
The students who have succeeded in this course; The students who have succeeded in this course; 1. Explore different management perspectives in the new era 2. Apply HR related knowledge into different contexts 3. Understand type of organizational cultures in designing HR tools 4. Develop HR strategies in respect of different environmental conditions 5. Explore innovative ways in designing HR tools 6. Enable to read HR data and put into practice 7. Develop powerful discourses about HR partnership 8. Explore digital tools and applications for HR units 9. Develop HR leadership skills in managing people across departments |
1st Week: The Strategic Role of Human Resource Management 2nd Week: Strategic Human Resource Management 3rd Week: Job Analysis 4th Week: Personnel Planning and Recruiting 5th Week: Employee Testing and Selection 6th Week: Interviewing Candidates 7th Week: Midterm 8th Week: Training and Developing Employees 9th Week: Performance Management and Appraisal 10th Week: Managing Careers 11th Week: Establishing Strategic Pay Plans 12th Week: Pay for Performance and Financial Incentives 13th Week: Benefits and Services 14th Week: Ethics, Justice, And Fair Treatment in HR Management |
Week | Subject | Related Preparation |
1) | 1st Week: The Strategic Role of Human Resource Management | |
2) | 2nd Week: Strategic Human Resource Management | |
3) | 3rd Week: Job Analysis | |
4) | 4th Week: Personnel Planning and Recruiting | |
5) | 5th Week: Employee Testing and Selection | |
6) | 6th Week: Interviewing Candidates | |
7) | 7th Week: Review | |
8) | 8th Week: Training and Developing Employees | |
9) | 9th Week: Performance Management and Appraisal | |
10) | 10th Week: Managing Careers | |
11) | 11th Week: Establishing Strategic Pay Plans | |
12) | 12th Week: Pay for Performance and Financial Incentives | |
13) | 13th Week: Benefits and Services | |
14) | 14th Week: Ethics, Justice, And Fair Treatment in HR Management |
Course Notes / Textbooks: | Text Book Human Resource Management (2011, 12th edition), by Gary Dessler, Prentice Hall. Other readings will be distributed and assigned throughout the semester. |
References: | Optional Text İnsan Kaynakları Yönetimi (2006, 6. Baskı), by İlhami Fındıkçı, Alfa Yayınları, İstanbul |
Semester Requirements | Number of Activities | Level of Contribution |
Homework Assignments | 5 | % 20 |
Midterms | 1 | % 30 |
Final | 1 | % 50 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 50 | |
PERCENTAGE OF FINAL WORK | % 50 | |
Total | % 100 |
Activities | Number of Activities | Workload |
Course Hours | 14 | 40 |
Study Hours Out of Class | 15 | 74 |
Homework Assignments | 5 | 5 |
Midterms | 1 | 2 |
Final | 1 | 2 |
Total Workload | 123 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |