PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
BA3211	Human Resources Management	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. ELA ÜNLER
Recommended Optional Program Components:	None
Course Objectives:	This course has been organized both to facilitate students’ understanding of human resource management and to provide expanded coverage of emerging issues such as strategic human resource management. Some of the themes covered in this course are: strategic role of human resource management; recruitment and placement; employee testing and selection; training development; performance appraisal. The course will based on Turkish human resource activity examples which are going to help students in their work life.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
1. Explore different management perspectives in the new era
2. Apply HR related knowledge into different contexts
3. Understand type of organizational cultures in designing HR tools
4. Develop HR strategies in respect of different environmental conditions
5. Explore innovative ways in designing HR tools
6. Enable to read HR data and put into practice
7. Develop powerful discourses about HR partnership
8. Explore digital tools and applications for HR units
9. Develop HR leadership skills in managing people across departments

Course Content

1st Week: The Strategic Role of Human Resource Management
2nd Week: Strategic Human Resource Management
3rd Week: Job Analysis
4th Week: Personnel Planning and Recruiting
5th Week: Employee Testing and Selection
6th Week: Interviewing Candidates
7th Week: Midterm
8th Week: Training and Developing Employees
9th Week: Performance Management and Appraisal
10th Week: Managing Careers
11th Week: Establishing Strategic Pay Plans
12th Week: Pay for Performance and Financial Incentives
13th Week: Benefits and Services
14th Week: Ethics, Justice, And Fair Treatment in HR Management

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	1st Week: The Strategic Role of Human Resource Management
2)	2nd Week: Strategic Human Resource Management
3)	3rd Week: Job Analysis
4)	4th Week: Personnel Planning and Recruiting
5)	5th Week: Employee Testing and Selection
6)	6th Week: Interviewing Candidates
7)	7th Week: Review
8)	8th Week: Training and Developing Employees
9)	9th Week: Performance Management and Appraisal
10)	10th Week: Managing Careers
11)	11th Week: Establishing Strategic Pay Plans
12)	12th Week: Pay for Performance and Financial Incentives
13)	13th Week: Benefits and Services
14)	14th Week: Ethics, Justice, And Fair Treatment in HR Management

Sources

Course Notes / Textbooks:	Text Book Human Resource Management (2011, 12th edition), by Gary Dessler, Prentice Hall. Other readings will be distributed and assigned throughout the semester.
References:	Optional Text İnsan Kaynakları Yönetimi (2006, 6. Baskı), by İlhami Fındıkçı, Alfa Yayınları, İstanbul

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	5	% 20
Midterms	1	% 30
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	40
Study Hours Out of Class	15	74
Homework Assignments	5	5
Midterms	1	2
Final	1	2
Total Workload		123

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.