PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INT4921	Design Semiotics	Spring Fall	2	0	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SEZİN HATİCE TANRIÖVER
Course Lecturer(s):	Assoc. Prof. SEZİN HATİCE TANRIÖVER
Recommended Optional Program Components:	None
Course Objectives:	This course aims to make students able to use knowledge of basic semiotics as a tool in designing process and as a method for the analysis and evaluations of the interior architectural projects.

Learning Outcomes

The students who have succeeded in this course;
I. Determining the parts constituting the structure of meaning
II. Defining the relations between design and meaning
III. Understanding of the basic components of Semiotics and by means of this, ability of analysing of products in various disciplines of design
IV. Establishing spatial equivalences of the components of basic Semiotics
V. Determining, interpreting and using of multi-leveled meanings in design.

Course Content

1.Introductıon
‘Design as Communication’
Movie and discussion
2.‘Design as Communication’
‘Parts of Meaning Production: Sender-receiver
3.‘Design as Communication’
‘Parts of Meaning Production: Massage –
(signifier / sign / signified)
(Movie:Limits of Control / Jim Jarmusch)
4.‘Design as Communication’
‘Parts of Meaning Production: Code
Movie and Discussion
5.‘Design as Communication’
‘Parts of Meaning Production: Context
6.‘Design as Communication’
‘Parts of Meaning Production: Channel
Reading and Discussion
7‘Design as Communication’
‘Parts of Meaning Production: Medium
8. Interpretations: ‘Design as Text’Concept
9. Interpretations: ‘Design as Text’Concept
10. Interpretations of Architectural SpaceConcept
11. Interpretations of Architectural Space
Individual Researches and Presentations
12. Interpretations of Architectural Space
Individual Researches and Presentations
13. Interpretations of Architectural Space
Individual Researches and Presentations
14. Review

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introductıon ‘Design as Communication’ Movie and discussion
2)	‘Design as Communication’ ‘Parts of Meaning Production: Sender-receiver
3)	‘Design as Communication’ ‘Parts of Meaning Production: Massage – (signifier / sign / signified) (Movie:Limits of Control / Jim Jarmusch)
4)	‘Design as Communication’ ‘Parts of Meaning Production: Code Movie and Discussion
5)	‘Design as Communication’ ‘Parts of Meaning Production: Context
6)	‘Design as Communication’ ‘Parts of Meaning Production: Channel Reading and Discussion
7)	‘Design as Communication’ ‘Parts of Meaning Production: Medium
8)	Interpretations: ‘Design as Text’Concept
9)	Interpretations: ‘Design as Text’ Concept
10)	Interpretations of Architectural Space Concept
11)	Interpretations of Architectural Space Individual Researches and Presentations
12)	Interpretations of Architectural Space Individual Researches and Presentations
13)	Interpretations of Architectural Space Individual Researches and Presentations
14)	Review

Sources

Course Notes / Textbooks:	Chandler, Daniel. 2002. Semiotics: The Basics New York: Routledge / Barnard, Malcolm. 1996. Fashion as Communication. London: Routledge.
References:	Chandler, Daniel. 2002. Semiotics: The Basics New York: Routledge / Barnard, Malcolm. 1996. Fashion as Communication. London: Routledge.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Presentation	1	% 15
Project	1	% 15
Midterms	1	% 25
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 45
PERCENTAGE OF FINAL WORK		% 55
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	1	14
Presentations / Seminar	2	4	8
Project	3	4	12
Midterms	1	12	12
Final	1	12	12
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.