| Week |
Subject |
Related Preparation |
| 1) |
Introduction to Sustainable Design:
A discussion of ecological design principles and broad scale urban approaches to sustainable developments.
A selection of case studies will be used to discuss various approaches to incorporating sustainable design objectives into architectural design. Discussion will include material selection, embodied energy, recycling initiatives, quality and durability as attitudes, implications of life cycle costing. |
None |
| 2) |
Verifying and Marketing Green Buildings:
Selling environmental design requires quantification and data. We will look at some of the Green Building
tools and evaluation methods; including Green Building Advisor software, Athena Environmental Impact Estimator, ENVest, LEED, and Green Globe Standards. |
Peruse the website of the U.S. Green Building Council (authors of LEED): http://www.usgbc.org/
Peruse the website of the British Research Establishment Environmental Assessment Method (authors of BREEAM): http://www.breeam.org/ |
| 3) |
Lighting in Buildings:
Detailed look at the use of light in buildings from the point of view of issues of source, quantity, quality, human response, glare, room use, control, strategies, applications. The importance of natural lighting, both from an energy conservation point of view, as well as the aesthetic impact of natural light on interior architecture and the function of space. |
Read Sinopoli: pp. 47-56 |
| 4) |
Passive solar design |
None |
| 5) |
At the heart of it all: Energy from the sun |
Readings: Droege pp. 307-312 (100% Renewable: One Man’s Journey for a Solar World); Simon pp. 87-102 (Solar Energy) |
| 6) |
Wind energy |
Reading: Simon pp. 103-122 (Wind Energy)
|
| 7) |
Midterm exam |
|
| 8) |
Conserving water, gray water recycling, rainwater harvesting |
Read: Moxon: Chapter 3 (pp. 78-83) |
| 9) |
Sustainable materials, embodied energy |
Read: Moxon: Chapter 3 (pp. 84-106) |
| 10) |
Cradle 2 cradle design and sustainable material certification schemes |
Read: McDonough and Braungart: Introduction (pp. 3-16) |
| 11) |
Social sustainability |
Read: Simon Guy, & Steven A. Moore, pp. 47-58 |
| 12) |
The future of sustainable design |
None |
| 13) |
Student presentations |
Presentations related to the final assignment |
| 14) |
Student presentations |
Presentations related to the final assignment |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
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BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
