ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
INT2943	Sketching Istanbul	Fall	0	4	2	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. SEZİN HATİCE TANRIÖVER
Course Lecturer(s):	Instructor OSMAN ÜMİT SİREL Instructor SİNAN POLVAN Assoc. Prof. SEZİN HATİCE TANRIÖVER
Recommended Optional Program Components:	documentary movie
Course Objectives:	Drawing should be designated as a modality of thinking other than being encompassed by given talent which is technical or artistic or both. In other words, visual thinking is a specific language that is constituted by mostly lines that can attain different qualities. Hence, the course aims to equip students commencing their architectural education with skills to develop and use freehand drawing as means to interior architectural perception and representation. For this purpose, studio sessions will be held for primary information exchange and outdoor exercises will be performed on specific urban sites.

Learning Outcomes

The students who have succeeded in this course;
I. Record the physical environment that is visually perceived
and mentally distinguished in two dimensional media.
II. Record the mentally processed idea in two dimensional
media.
III. Develop scale and proportion skills.
IV. Manipulate lines as communicative tools.

Course Content

Developing skills in freehand visualizations of architectural
ideas expressed as drawing for mental and manual coordination.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction. Concept of line as thought and sketching activity as a perfomance of visual communication.	none
2)	Line qualities, hatching. Line weights as line expression. Hatching as surface expression.	none
3)	Approximating dimensional relations within objects. Notions of dimension, scale and proportion.	none
4)	Traces of Byzance, historical peninsula
5)	City walls of Istanbul
6)	Galata
7)	Beyoğlu I - From Tünel to Galatasaray
8)	Beyoğlu II - From Galatasaray to Taksim
9)	Zeyrek ve Cibali
10)	Süleymaniye
11)	Fener and Balat
12)	Topkapı Palace and Archaeological Museum
13)	Sirkeci and Eminönü
14)	Bosphorus Mansions

Sources

Course Notes / Textbooks:

Ders notları stüdyo saatleri sonrasında sisteme yüklenmektedir.
Ayrıca, eskiz teknikleri üzerine yardımcı kitaplara üniversite
kütüphanesinden erişilebilir.

Course notes are uploaded into the system after studio hours.
Moreover, some supplementary materials on sketching are accessible at the university library.

References:

Kendra Schank Smith, Architects' Drawings, Architectural Press, 2005.
Kendra Schank Smith, Architects' Sketches, Architectural Press, 2008.
Sue Ferguson Gussow, Architects Draw, Princeton Architectural Press, New York, 2008.
Brian Edwards, Understanding Architecture Through Drawing, Taylor and Francis, New York, 2008.
George Hlavács, The Exceptionally Simple Theory of Sketching, BIS Publishers, Amsterdam, 2014.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	10	% 10
Field Work	10	% 50
Paper Submission	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 100
PERCENTAGE OF FINAL WORK		%
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	4	56
Application	2	2	4
Field Work	11	4	44
Final	1	2	2
Total Workload			106

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2