PUBLIC RELATIONS AND PUBLICITY | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
INT2943 | Sketching Istanbul | Spring | 0 | 4 | 2 | 4 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Assoc. Prof. SEZİN HATİCE TANRIÖVER |
Course Lecturer(s): |
Instructor OSMAN ÜMİT SİREL Instructor SİNAN POLVAN Assoc. Prof. SEZİN HATİCE TANRIÖVER |
Recommended Optional Program Components: | documentary movie |
Course Objectives: | Drawing should be designated as a modality of thinking other than being encompassed by given talent which is technical or artistic or both. In other words, visual thinking is a specific language that is constituted by mostly lines that can attain different qualities. Hence, the course aims to equip students commencing their architectural education with skills to develop and use freehand drawing as means to interior architectural perception and representation. For this purpose, studio sessions will be held for primary information exchange and outdoor exercises will be performed on specific urban sites. |
The students who have succeeded in this course; I. Record the physical environment that is visually perceived and mentally distinguished in two dimensional media. II. Record the mentally processed idea in two dimensional media. III. Develop scale and proportion skills. IV. Manipulate lines as communicative tools. |
Developing skills in freehand visualizations of architectural ideas expressed as drawing for mental and manual coordination. |
Week | Subject | Related Preparation |
1) | Introduction. Concept of line as thought and sketching activity as a perfomance of visual communication. | none |
2) | Line qualities, hatching. Line weights as line expression. Hatching as surface expression. | none |
3) | Approximating dimensional relations within objects. Notions of dimension, scale and proportion. | none |
4) | Traces of Byzance, historical peninsula | |
5) | City walls of Istanbul | |
6) | Galata | |
7) | Beyoğlu I - From Tünel to Galatasaray | |
8) | Beyoğlu II - From Galatasaray to Taksim | |
9) | Zeyrek ve Cibali | |
10) | Süleymaniye | |
11) | Fener and Balat | |
12) | Topkapı Palace and Archaeological Museum | |
13) | Sirkeci and Eminönü | |
14) | Bosphorus Mansions |
Course Notes / Textbooks: | Ders notları stüdyo saatleri sonrasında sisteme yüklenmektedir. Ayrıca, eskiz teknikleri üzerine yardımcı kitaplara üniversite kütüphanesinden erişilebilir. Course notes are uploaded into the system after studio hours. Moreover, some supplementary materials on sketching are accessible at the university library. |
References: | Kendra Schank Smith, Architects' Drawings, Architectural Press, 2005. Kendra Schank Smith, Architects' Sketches, Architectural Press, 2008. Sue Ferguson Gussow, Architects Draw, Princeton Architectural Press, New York, 2008. Brian Edwards, Understanding Architecture Through Drawing, Taylor and Francis, New York, 2008. George Hlavács, The Exceptionally Simple Theory of Sketching, BIS Publishers, Amsterdam, 2014. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 10 | % 10 |
Field Work | 10 | % 50 |
Paper Submission | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 100 | |
PERCENTAGE OF FINAL WORK | % | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 4 | 56 |
Application | 2 | 2 | 4 |
Field Work | 11 | 4 | 44 |
Final | 1 | 2 | 2 |
Total Workload | 106 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media | |
2) | To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. | |
3) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. | |
4) | To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. | |
5) | To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. | |
6) | To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. | |
7) | To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. | |
8) | To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. | |
9) | To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. | |
10) | To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. | |
11) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. | |
12) | To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. | |
13) | To be able to explain and describe business marketing activities, economics, business law and global business practices. | |
14) | To be able to recognize national and international, social and cultural dimensions of public relations. |