GEP0822 Logic IBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementNational QualificationsBologna Commission
ADVERTISING
Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEP0822 Logic I Fall
Spring
3 0 3 4
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: GE-Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator : Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components: None
Course Objectives: Tomakestudentsto be acquaintedwithsubject-mattersandconcepts of logicandtolearntheway of thinking on thosesubject-mattersandconcepts.

Learning Outcomes

The students who have succeeded in this course;
Thestudentswhosucceeded in thiscourse;
Aftersuccessfullycompletingthiscoursethestudentwill be able
•Recognises main problems of logic
•Explainstherelationbetweenclassiclogicandotherdisciplines
•Identify main concepts of philosophyandrelationbetweenthem.
•Thinkscorrectandconsistently.
•Describestheconceptfully.
•Improvesmentalexecution.

Course Content

Concept, definition, predicables, proposition, reasoning, fallacies.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Definition of logic, arguments in daily life Course notes
2) Logicalvalidity Course notes
3) Reasoning Course notes
4) Short history of logic Course notes
5) Language andsentence Course notes
6) Meaning and truth value Course notes
7) Sentences and relation ship between them Course notes
8) Standard form Course notes
9) Direct and indirect arguments Course notes
10) Predicate logic Course notes
11) Sentences form in predicatelogic Course notes
12) Translations Course notes
13) Modal sentences Course notes
14) Modal reasoning Course notes

Sources

Course Notes / Textbooks: Mantık (Doğru düşünme yöntemi), Cemal Yıldırım, Bilgi Yayınevi, 1999.
Önermeler Mantığı, Ali Nesin, Nesin Yayıncılık, 2011.
References: Klasik Mantığa Giriş, İbrahim Emiroğlu, Ankara 2004,
Klasik Mantık, NecatiÖner, Ankara 1991
Gazali’nin Mantık Anlayışı,İbrahimÇapak, Ankara 2005

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 10
Homework Assignments 2 % 20
Midterms 1 % 20
Final 1 % 50
Total % 100
PERCENTAGE OF SEMESTER WORK % 50
PERCENTAGE OF FINAL WORK % 50
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Homework Assignments 2 10 20
Midterms 1 15 15
Final 1 20 20
Total Workload 97

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. 1
2) To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. 2
3) To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. 2
4) To be able to analyze primary and secondary research data for a variety of products and services. 3
5) To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. 2
6) To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) 3
7) To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. 2
8) To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. 3
9) To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. 3
10) To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. 2
11) To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) 1
12) To be able to identify and meet the demands of learning requirements. 2
13) To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. 3