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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0802	Aesthetic and Philosophy	Fall Spring	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. BURCU ALARSLAN ULUDAŞ
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to study the field of aesthetics and give an overview of general art concepts from a historical point of view. Themes include the beautiful and the sublime, objective existence of the art work and subjective taste, disinterest and aesthetic pleasure, form and decoration, art and ideals, branches of art and their ranking, art and nature will examine and discuss with Hegel, Nietzsche, Heidegger and Derrida texts.

Learning Outcomes

The students who have succeeded in this course;
After successfully completing this course the student will be able
•Acquisition of a philosophical view on the matters of beauty and art
•Learning the basic philosophical concepts which elucidate the phenomen of beauty and art
•to restate the main views in the history of philosophy on art
•to see the possibilities of looking at the art thorough philosophy,
•to cope with diversities of the theories of art.
•to participate in the discussions about the art and works of art

Course Content

•the concept of aesthetics
•what is art?-
•art concepts through history
•Art and its relation to values
•Art and the human being; Art and philosophical anthropology

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	Defining Aesthetics	Course notes
3)	Schools of Aesthetics	Course notes
4)	What is Art?	Course notes
5)	The concepts of Idea and the Ideal	Course notes
6)	Beauty as sensuous appearance of the Idea	Course notes
7)	The Symbolic Type of Art	Course notes
8)	The Classical Type of Art	Course notes
9)	The Classical Type of Art	Course notes
10)	The Work and Truth	Course notes
11)	Truht and Art	Course notes
12)	The Romantic type of Art	Course notes
13)	The Romantic type of Art	Course notes
14)	Kurs konuları üzerinde tartışma	Course notes

Sources

Course Notes / Textbooks:	Martin Heidegger, “The Origin of the Work of Art”, Basic Writings, ed. D. F. Krell, Harper Perennial, 2008. Afşar Timuçin, Estetik, Bulut Yayınları, 2008. İoanna Kuçuradi, Sanata Felsefeyle Bakmak, Şiir-Tiyatro Yayınları, Ankara, 1979. Hegel, Estetik. Güzel Sanat Üzerine Dersler. Cilt:1 Çev: Taylan Altuğ
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 20
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Homework Assignments	2	10	20
Midterms	1	15	15
Final	1	20	20
Total Workload			97

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	1
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	3
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	3
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	2
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	3
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	3
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	1
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	3