Week |
Subject |
Related Preparation |
1) |
Introduction to Class |
none |
2) |
Science fiction and fantasy, Frank Herbert, Dune universe, Power and colonialism, destiny, prophecy and dreams. |
Come to class having watched Dune 1 |
3) |
Fate vs. Free Will, Religion and Messiah Complex, character development of the protagonist, forces of antagonism. |
Come to class having watched Dune 2 |
4) |
Hero's journey, power and politics, cycle of violence and war |
watch short videos about Dune 1 and 2 shared on teams page |
5) |
Speculative Science Fiction, sentient AI, futuristic LA as a deceptively utopian setting |
Come to class having watched Her |
6) |
love and connection, isolation and loneliness, character development of the protagonist |
Come to class having watched short videos about Her shared on teams page |
7) |
Nature of Reality, dreams, nature of storytelling |
Come to class having watched Inception |
8) |
Midterm |
Review weeks 1-8 for the exam |
9) |
the power of the subconscious mind, guilt and subconscious projections, dream as metaphor for filmmaking |
come to class having watched short videos about Inception shared on teams page |
10) |
the myth of Prometheus, the search for origins, creation and creators |
come to class having watched Prometheus |
11) |
AI as an existential threat, Playing God, cycle of destruction and rebirth |
come to class having watched short videos about Prometheus shared on teams page |
12) |
Npcs and AI sentience, critique of corporate capitalism, heroism and self-actualisation |
come to class having watched Free Guy |
13) |
Cliches, fetishes, the kitsch, the cult, tales & myths and story-telling. |
-Film for class discussion: Big Fish
-Comparative discussion with The Lord of the Rings, Harry Potter or The Fisher King
|
13) |
Love and connection, meaning and purpose, gaming industry |
Come to class having watched short videos about Free Guy shared on teams page |
14) |
Review of the semester |
none |
|
Program Outcomes |
Level of Contribution |
1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
1 |
2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
3 |
5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
3 |
7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
2 |
8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
3 |
9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
3 |
10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
1 |
12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
3 |