ADVERTISING
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0604	Interpersonal Communication	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. BURCU ALARSLAN ULUDAŞ
Course Lecturer(s):	Prof. Dr. BERNA GÜLOĞLU Instructor NAZMİYE ARDUÇ
Recommended Optional Program Components:	None
Course Objectives:	This course aims to examine interpersonal communication in terms of shaping and sustaining human relations, and the role of interpersonal communication in the development of individual identity and how it can be used as a tool to improve the communication of people with social interaction.

Learning Outcomes

The students who have succeeded in this course;
First of all, students are taught how to obtain information that will enable them to know themselves and other people. At the beginning of each lesson, the student is given an olay event-situation cek to reflect on the subject of the week and a discussion is opened on it. Then, in the light of scientific and social data, the situation is explained and information is compiled. Academicians, writers, artists and practitioners who are experts in their fields are invited as speakers.

Course Content

This course covers the impact of social context, culture, identity and roles on face-to-face communication. In this course, interpersonal communication elements are analyzed within the framework of case studies. Students are expected to participate in the discussion and prepare a group project. Derste kullanılan öğretim yöntem ve teknikleri: anlatım, grup çalışması, örnek inceleme, proje hazırlama,tartışma, konuk, gözlem ve dijital kaynakların kullanımıdır.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Interpersonal Communication
2)	An overview of communication skills
3)	Start and development of interpersonal relations
4)	History of psychological theory/changing focus in understanding the individual
5)	Existentialism Humanistic psychology and effective communication
6)	Transactional Analysis and interpersonal communication
7)	Emotional intelligence/ Emotional Literacy
8)	Midterm Week
9)	Communication Barriers
10)	Effective listening/empathy
11)	I-statements
12)	Line of acceptance/I-statements/ Empathy
13)	Effective problem solving methods/ Conflict resolution
14)	Discussions using terminology within real world news context

Sources

Course Notes / Textbooks:	KİŞİLERARASI İLİŞKİLER ve ETKİLİ İLETİŞİM Editör: Alim Kaya 6. Baskı 2014, Pegem Akademi
References:	Etkili İletişimin Önündeki 8 Engel, Kevin Hogan, Yakamoz Kitap, 2003. İletişimsizlik Becerisi, Kadir Özer, 2000, Sistem Y. Devito, The Interpersonal Communication Book,1995,Devito. Malim,Birch,Wadeley, Perspectives in Psychology,1992,Macmillan Press.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Quizzes	1	% 15
Homework Assignments	1	% 10
Midterms	1	% 20
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	13	3	39
Homework Assignments	1	15	15
Quizzes	1	20	20
Midterms	1	2	2
Final	1	2	2
Total Workload			117

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media	3
2)	To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management	3
3)	To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising	3
4)	To be able to follow and interpret innovations in the field of advertising	1
5)	To demonstrate a scientific perspective in line with the topics they are curious about in the field.	5
6)	To address and solve the needs and problems of the field through the developed scientific perspective	3
7)	To recognize and understand all the dynamics within the field of advertising	2
8)	To analyze and develop solutions to problems encountered in the practical field of advertising	2