PUBLIC RELATIONS
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEP0201	City and Culture	Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	GE-Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	E-Learning
Course Coordinator :	Assist. Prof. NESLİHAN AYDIN YÖNET
Course Lecturer(s):	Assist. Prof. NESLİHAN AYDIN YÖNET
Recommended Optional Program Components:	None
Course Objectives:	The aim of the City and Culture course is to teach students to read, understand and analyze the city in its various dimensions. Within the scope of the course, first of all, the concepts of city and culture and the relationship between them will be explained.

Learning Outcomes

The students who have succeeded in this course;
1. They will have a general knowledge of urban culture,
2. They will have information about the evolution of cities,
3. Will be able to compare the effects of different social and cultural groups in cities on urban space,
4. Will be able to discuss today's cities with many dimensions (social, political, historical, architectural, etc.).

Course Content

The historical background of the relationship between city and culture, the effect of globalization on the transformation and change of today's cities, the effort to create a brand city, the protection of cultural values, the concept of sustainability, the importance of public spaces (squares and streets), the spatial and social reflections of housing culture on cities will be evaluated. At the end of the semester, the student will be able to evaluate the relationship between city and culture in many aspects.

Teaching Methods and Techniques Used in the Course:
Lecture, Individual Study, Differentiation, Observation, Reading, Case Study, Discussion, Problem Solving, and Other.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction	Selection of the study topics
2)	City Concept / Urban Culture	The list of the study topics
3)	Transformation of Cities
4)	Post-Industrial City
5)	Global City
6)	Public Space
7)	Review
8)	Midterm
9)	Sustainability
10)	Housing Culture
11)	Disaster and City
12)	Student Presentations
13)	Student Presentations
14)	Student Presentations

Sources

Course Notes / Textbooks:

References:

• Thorns, David C. (2004), "Kentlerin Dönüşümü: Kent Teorisi ve Kentsel Yaşam", Soyak Yayınları, İstanbul, Türkiye.
• Atanur, G. ve Yaman, M. (Editörler) (Eylül 2016), "Kent Kültürü ve Kentlilik Bilinci Sempozyumu" Bildiri Kitabı, Bursa Kent Konseyi Bilimsel Yayınlar Dizisi-3, Bursa, Türkiye.
• Turgut Yıldız, H. ve Eyüce, A. (Derleyenler) (Aralık 2007), "Kent, Kültür ve Konut", IAPS-CSBE Network Kitap Serisi:7, Bahçeşehir Üniversitesi, Uğur Eğitim Pazarlama ve Yayıncılık A.Ş., İstanbul, Türkiye.
• Keyder, Ç. (Editör) (2006), "İstanbul: Küresel ile Yerel Arasında"Metis Yayınları, İstanbul, Türkiye.
• Bali, R. N. (2009), "Tarz-ı Hayat’tan Life Style’a: Yeni Seçkinler, Yeni Mekanlar, Yeni Yaşamlar", İletişim Yayınları, İstanbul, Türkiye.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 30
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	13	3	39
Study Hours Out of Class	12	5	60
Presentations / Seminar	1	3	3
Midterms	1	2	2
Final	1	2	2
Total Workload			106

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.