PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
POL2634	Middle East Politics	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. ESRA ALBAYRAKOĞLU
Recommended Optional Program Components:	None
Course Objectives:	The aim of this course is to introduce students to the major political structures and questions in Middle Eastern politics. The first section examines the origins of Middle Eastern states and introduces you to critical structures like religion, tribes, and the family. In the second section, we examine why authoritarianism has persisted in the region, and how it is linked to other issues like nationalism, militarism, and rentierism. The third section assesses the degree to which civil society and social movements—including the revolutionary movements of the ‘Arab Spring’—have challenged longstanding regimes and state structures. And in the fourth and final section, we consider the future of Middle Eastern politics by evaluating some of the lingering concerns and the emerging prospects for liberalization and reform.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;
I. Analyze the Middle East utilizing both historical and theoretical concepts
II. Understand the role of ideology and religion, oil in the Middle East
III. Compare and contrast Middle East countries’ foreign policies
IV. Evaluate the economic, cultural and demographic changes in the Middle East
V. Recognize national and international factors in Middle East foreign policy making process

Course Content

Ancient civilizations; the role of religion; the legacies of colonialism; the Middle East regional system, the impact of the international system on the middle east, the challenge of security in the region.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	An Introduction to the Middle East
2)	Ancient Middle East: Sumerians, Akkadians, Babylonians, Assyrians, Phoenicians.
3)	Great Empires: Persian Empire, Carthage, Rome Empire, Egypt and Hellenism.
4)	Religion in the Middle East: Christianity and Judaism
5)	Rise of Islam: The “Golden Age”, Rashidun Caliphate and Split in Islam.
6)	Spread of Islam: Umayyad, Abbasid, Fatimid and Ayyubid Dynasties.
7)	Reconquista in Spain, Andalusia and The Crusades.
8)	Mongol, Seljuq and Byzantine Empires influences in the Middle East.
9)	Rise of the Ottoman Empire. Ottoman’s influence in the Middle East
10)	I. World War, Interwar Period, Second World War and the consequences: Impact of the war on the Jewish public and the region, increasing sympathy towards the Jewish public and Zionism and twice Promised Land.
11)	Modern Middle East: Historic moments, assessments of specific events.
12)	September 11 Attacks: Foreign Policies of the Middle East States, US Post-September 11.
13)	The new world order, new approaches and analysis of current issues.
14)	Review

Sources

Course Notes / Textbooks:

William L. Cleveland – Modern Middle East History
Louise Fawcett - International Relations of the Middle East
Raymond Hinnebusch & Anoushiravan Ehteshami - The Foreign Policies of the Middle East States
Ian J. Bickerton - The Arab-Israeli Conflict
Laura Zittrain Eisenberg & Neil Caplan- Negotiating Arab - Israeli Peace
David S. Sorenson - Interpreting the Middle East
Robert D. Lee – Religion and Politics in the Middle East
Peter Mansfield – A History of the Middle East
Bernard Lewis – The Middle East
Benjamin MacQueen - An Introduction to Middle East Politics

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	104
Midterms	1	2
Final	1	2
Total Workload		150

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.