PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
ECO1212	Introduction to Economics II	Spring	3	0	3	8

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. ÇAĞLAR YURTSEVEN
Course Lecturer(s):	Assoc. Prof. ÇAĞLAR YURTSEVEN Assoc. Prof. EMİN KÖKSAL Prof. Dr. NECİP ÇAKIR Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	None
Course Objectives:	This course intends to give a comprehensive understanding of macroeconomics.

Learning Outcomes

The students who have succeeded in this course;
1. Use the basic concepts of economics to explain everyday life.
2. Explain the behavior of buyers and sellers in the market using basic economic theories.
3. Explain the role of government in influencing buyer and seller behavior in the market.
4. Explain the role of profits in a market economy.
5. Identify firm behaviors in different market structures.

Course Content

National Income Accounts, Cost Of Living and Inflation, Output, Economic Growth and Well Being, Financial Markets and the way They Function, Employment, Unemployment and Economic Performance, Monetary Economics and Policy, Macroeconomics for Open Economies, Open Economy in the short and medium runs, Monetary anf Fiscal Policies, Phillips Curve and Inflation

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Measuring a Nation’s Income
2)	Measuring the Cost of Living
3)	Production and Growth
4)	Saving, Investment, and the Financial System
5)	Unemployment and Its Natural Rates
6)	The Monetary System
7)	Money Growth and Inflation
8)	Review
9)	Open-Economy Macroeconomics: Basic Concepts
10)	Macroeconomic Theory of the Open Economy
11)	Aggregate Demand and Aggregate Supply
12)	The Influence of Monetary and Fiscal Policy on Aggregate Demand
13)	The Short-Run Tradeoff between Inflation and Unemployment
14)	Course review

Sources

Course Notes / Textbooks:	Principles of Economis, N. Gregory Mankiw, South-Western College Pub; 6 edition
References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Midterms	1	% 50
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	3	16	48
Application	13	1	13
Study Hours Out of Class	13	10	130
Midterms	1	2	2
Final	1	2	2
Total Workload			195

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.