PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EUR4351	EU Competition Policy and State Aids	Spring Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. ESRA ALBAYRAKOĞLU
Course Lecturer(s):	Assoc. Prof. SEMİHA ÖZGÜR ÜNAL ERİŞ Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	None
Course Objectives:	This course will introduce the students to the fundamentals of EU competition policy, which is one of the most important Community policies. It is not only important because it has an enormous proportion of cases before the Court of Justice, but also because it involves economic, financial and intellectual interests. The course will comprise of the theoretical background of the policy as well as its legal foundations. Firstly, the meaning of competition, such as perfect competition and workable competition will be made clear, together with an explanation why there is a need of a regulation and a policy of competition. Then the Articles 101 and 102 of the EU Treaty concerning the regulation of competition will be explored in depth. A focus will be given to the significant part of this policy which is the state aids.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;

1. Explain the dynamics of free market economy and relate those to the competition policy of the EU.
2. Analyze the basic case law of EU competition policy and relate them to the relevant Treaty Articles.
3. Evaluate examples of case law materials concerning the competition policy of the EU.
4. Define the normative theory of competition vis-à-vis other relevant polices of the EU, such as intellectual property rights.
5. Assess the trade dimension of this policy within the EU and as well as external to the EU.
6. Explain the workings of state aid procedures within the EU.

Course Content

The concept of competition; Reason and nature of competition policy of the EU; Article 101 “Cartels and Restrictive Practices” - scope and nature of the Article; Nature of Prohibition; Article 101(3) Exemption; Block Exemptions; Article 102 “Abuse of a Dominant Position” scope and nature of the Article; Identification of the Relevant Market; Assessing Dominance; Assessing Abuse; State Aids; Case examples in the area of state aids; EU Competition law and State aids-various subjects.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	The concept of competition	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
2)	Reason and nature of competition policy of the EU	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
3)	Article 101 “Cartels and Restrictive Practices” - scope and nature of the Article	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
4)	Nature of Prohibition	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
5)	Article 101(3) Exemption	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
6)	Block Exemptions	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
7)	Article 102 “Abuse of a Dominant Position” scope and nature of the Article	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
8)	Identification of the Relevant Market	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
9)	Assesing Dominance	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
10)	Assesing Abuse	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
11)	State Aids	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
12)	Case Examples in the area of State Aids	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.
13)	Student Presentations
14)	EU Competition law and State aids-various subjects	Required Reading: D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884) Recommended Readings: Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508) Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153) Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.

Sources

Course Notes / Textbooks:

Required Reading:
D.G. Goyder, “EC Competition Law”, Oxford University Press, 4th ed., 2003 (ISBN: 0199257884)

Recommended Readings:
Richard Whish, “Competition Law”, Butterworths, 4th ed., 2001 ( ISBN: 9780406959508)
Renato Nazzini, “The Foundations of European Union Competition Law” Oxford University Press, 2011 (ISBN: 9780199226153)
Apart from the main textbooks, essential readings or articles, when there is relevance, will be distributed in advance of the topics.

References:

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Presentation	1	% 20
Midterms	1	% 40
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	14	42
Study Hours Out of Class	14	129
Midterms	1	2
Final	1	2
Total Workload		175

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.