PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EUR3322	Single Market and the Four Freedoms	Spring Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. ESRA ALBAYRAKOĞLU
Course Lecturer(s):	Assoc. Prof. SELCEN ÖNER Assoc. Prof. SEMİHA ÖZGÜR ÜNAL ERİŞ
Recommended Optional Program Components:	None
Course Objectives:	In this course firstly regionalism in international affairs will be analysed, the goals of regional cooperation and integration attempts will be discussed. The stages of economic integration which are free trade area, customs union, common market, economic and monetary union will be explained. Establishment process of the single market in the European Union will be analysed. Free movement of goods, capital, people and services will be discussed. In addition to these regional economic integrations in the world such as NAFTA, MERCOSUR, ASEAN will be explained and current issues such as Brexit and revision of Turkey-EU Customs Union will be discussed.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;

1. Grasp the establishment of the EU single market;
2. Explain the different forms of regionalism and regional integration models;
3. Differentiate between free trade area, customs union, and common market;
4. Comment on the EU-Turkey relations from an economic perspective;
5. Develop competencies with respect to active inquiry and critical thinking.

Course Content

World Trade Organization (WTO), MERCOSUR (Southern Common Market), ASEAN (Association of Southeast Asian Nations), APEC (Association of Asia Pacific Economic Cooperation), NAFTA (North American Free Trade Agreement), African Union, G8 (The Group of 8), G20 (The Group of 20), African Union, IMF, European Central Bank, World Bank (Institutional Structure and Functions), United Nations Development Programme (UNDP), EU-World Trade Organisation relations, revision of the Customs union between Turkey and the EU, European Economic Area, OECD, IMF, United Nations Sustainable Development Goals, PISA Global Education Survey and Turkey, World Economic Forum or Brexit.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course and discussing the syllabus with the students
2)	Conceptual Analysis: Free Trade Area, Customs Union, Common Market, Economic and Monetary Union and Regionalism in Internati-onal Affairs	Best, Edward and Christiansen “Regionalism in International Affairs” in John Baylis, et al. (eds.), The Globalization of World Politics, New York: Oxford University Press, 2011. (pp.428-442)
3)	Varieties of Regional Integration	Francesco Duina, “Varieties of Regional Integration: The EU, NAFTA and MERCOSUR”
4)	Establishment of Single Market in the EU	Bache, Ian; Stephen George and Simon Bulmer, Politics in the EU, pp.384-401
5)	Single Market in the EU + Presentations	Begg, I. and El-Agraa, “The Economics of the Single Market”, in A. El-Agraa (ed.), The European Union: Economics and Policies, Prentice Hall Pub., 2004.
6)	Economic and Monetary Union in the EU + Presentations	Bache, Ian; Stephen George and Simon Bulmer, Politics in the EU, pp.402-421.
7)	Free Movement of Goods + Presentations	Free Movement of Goods, European Commission, 2013.
8)	Midterm
9)	Free Movement of People in the EU and Challenges + Presentations	Philippe Delivet, “The Free Movement of People in the EU: Principle, Stakes and Challenges”, Robert Schuman Foundation, No.312, 13 May 2014.
10)	Revision of the EU-Turkey Customs Union + Presentations	Kemal Kirişçi and Sinan Ekim, “Why and EU-Turkey Customs Union Upgrade is Good for Turkey?”, German Marshall Fund of USA, May 2015.
11)	TTIP Agreement and Turkey + Presentations	Kemal Kirişçi, “TTIP and Turkey: The Geopolitical Dimension”, 2014. Ebru Turhan and Erdal Yalçın, Hürriyet Daily News, 2015, https://www.hurriyetdailynews.com/modernizing-turkey-eu-customs-union-a-must-87044
12)	Comparison between EU and ASEAN	Wunderlich, Jens-Uwe, “The EU an Actor Sui Generis? A Comparison of EU and ASEAN Actorness”, Journal of Common Market Studies, Vol.50, No.4, 2012.
13)	BREXIT	UN Sustainable Development Goals Report 2016.
14)	General Evaluation

Sources

Course Notes / Textbooks:

Weekly readings will be uploaded on ItsLearning. Please note that all book chapters and articles listed on the syllabus are also accessible through the BAU Library.

The related articles or book chapters related with the topic of that week are mentioned in the weekly programme.

----

Haftalık okumalar ItsLearning’e yüklenecektir. Ders izlencesinde yer alan tüm kaynaklara BAU Kütüphanesi’nden de erişilebilir.

References:

Yok

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	13	% 10
Presentation	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	13	39
Study Hours Out of Class	13	109
Homework Assignments	2	20
Midterms	1	2
Final	1	2
Total Workload		172

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.