PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EUR3331	History of European Union	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. ESRA ALBAYRAKOĞLU
Course Lecturer(s):	Assoc. Prof. SELCEN ÖNER Dr. Öğr. Üyesi ZEKERİYA TÜZEN
Recommended Optional Program Components:	None
Course Objectives:	European political history and the movements of war, peace and unification of Europe took place throughout this history are examined. The historical background that led to European integration is analysed. The establishment of the European Coal and Steel Community (ECSC), European Economic Community (EEC) and European Atomic Energy Community (Euratom) after World War II, and the ups and downs in the European integration process are discussed. The reasons of the slowing down of the integration process in the 1970s and increasing dynamism in the 1980s especially after the Single European Act (SEA) are explored. Besides the formation of the single market and the transition to the Euro, the effects of the end of the Cold War on European integration process and the transformation of the European Community to the European Union (EU) are evaluated. The EU’s enlargement process to the Central and Eastern European countries and its institutional and political impacts on the EU are discussed. Finally, the institutional reforms brought about by the Lisbon Treaty and following developments, and the current problems of the EU after Brexit are analysed in detail.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;

1. Grasp the role of the developments related to war and peace in European history in the establishment of the modern European political order;
2. Identify key milestones in the history of the EU integration;
3. Analyse transformation processes of the European Community during and after the Cold War;
4. Interpret the EU’s enlargement process to Central and Eastern European countries and its effects on the institutional and political structure of the Union;
5. Explain the impact of the Lisbon Treaty on the EU’s decision-making process and external relations;
6. Evaluate the current EU problems faced by the EU during and after Brexit.

Course Content

Developments in European political history; the evolution of the European integration process after World War II; the transformation of EU integration after the Cold War; institutional changes brought about by the Lisbon Treaty; Brexit and current problems of the EU.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course
2)	The Schuman Plan and the Emergence of the European Integration Project	Dinan, Desmond, “Introduction”, 2014. • Dinan, Desmond, “Finding a Way Forward”, 2014. • EU Commission, Official Website-2022, "The Schuman Declaration – 9 May 1950", available at: https://europa.eu/european-union/about-eu/symbols/europe-day/schuman-declaration_en
3)	European Communities	Dinan, Desmond, Europe Recast: A History of European Union, pp.45-82. • EU Commission, Official Website-2022, "The history of the European Union", available at: https://europa.eu/european-union/about-eu/history_en
4)	Establishment of the Customs Union, Common Agricultural Policy, Empty Chair Crisis and Luxembourg Compromise	Dinan, Desmond, Europe Recast: A History of European Union, pp.83-123.
5)	The European Community in the 1970s	Dinan, Desmond, Europe Recast: A History of European Union, pp.125-166.
6)	The European Community in the 1980s.	Dinan, Desmond, Europe Recast: A History of European Union, pp.167-204.
7)	The Single European Act (SEA)	Dinan, Desmond, Europe Recast: A History of European Union, pp.205-231.
8)	The Treaty on European Union (Maastricht Treaty)	Dinan, Desmond, Europe Recast: A History of European Union, pp.233-264.
9)	EU in the 1990s.	Dinan, Desmond, Europe Recast: A History of European Union, pp.233-264.
10)	From Amsterdam to Nice: Preparing for Enlargement towards Central and Eastern Europe	Dinan, Desmond, Europe Recast: A History of European Union, pp.265-320.
11)	Eastern Enlargement: EU of 27	Bache, Ian; Stephen George and Simon Bulmer, Politics in the EU, pp.192-210.
12)	From Constitutional Treaty to Lisbon Treaty.	Bache, Ian; Stephen George and Simon Bulmer, Politics in the EU, pp.211-222.
13)	Presentations of the students.	Each student will make a presentation which is related with the content of the course.
14)	General evaluation of the course.	The students will be responsible for all of the readings of the course.

Sources

Course Notes / Textbooks:

Books:
• Roberts, John M., Europe 1880-1945, London & New York: Routledge, 3rd Edition, 2001.
• Dinan, Desmond, Europe Recast: A History of European Union, London: Lynne Rienner Publishers, 2nd Edition, 2014.
The textbooks and article listed on the syllabus are also accessible through the BAU Library.
The PPT files will be shared on ItsLearning following each class.

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Kitaplar:
• Roberts, John M., Europe 1880-1945, London & New York: Routledge, 3rd Edition, 2001.
• Dinan, Desmond, Europe Recast: A History of European Union, London: Lynne Rienner Publishers, 2nd Edition, 2014.
Ders izlencesinde yer alan kitaplara BAU Kütüphanesi’nden de erişilebilir.
PowerPoint dosyaları, hafta bazında ve işlenen ders sonrasında ItsLearning’e yüklenir.

References:

İşlenen konularla ilgili Youtube videoları ve Internet linkleri

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	3	% 15
Presentation	1	% 0
Midterms	1	% 25
Final	1	% 45
Paper Submission	1	% 15
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	12	36
Study Hours Out of Class	14	82
Quizzes	4	2
Midterms	1	1.5
Paper Submission	1	3
Final	1	1.5
Total Workload		126

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.