PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
EUR2325	Institutions of EU	Spring Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. ESRA ALBAYRAKOĞLU
Course Lecturer(s):	Assoc. Prof. SEMİHA ÖZGÜR ÜNAL ERİŞ Dr. Öğr. Üyesi YÜKSEL ALPER ECEVİT
Recommended Optional Program Components:	None
Course Objectives:	The main aim of this course is to make a brief introduction to the institutions of the European Union and make the students familiar with their organisation, methods and functions. At the end of the course the students will have an overview of the functioning of the European Union policies, politics involved and relations between the institutions.

Learning Outcomes

The students who have succeeded in this course;
The students who have succeeded in this course;

1. Gain an understanding of how integration changed Europe.
2. Gain a knowledge and understanding of different institutions in EU
3. Possess a robust understanding of the decision-making structures at the EU level.
4. Comment on the power dynamics among the EU member states.
5. Grasp working method of EU institutions.

Course Content

This course aims at introducing students the key players in the EU decision-making and how the EU laws are made. It introduces the main institutions of the EU, the issues of membership and representation in these institutions. It will instruct students key players such as European Commission, European Parliament, Council of the EU, Court of Justice and advisory institutions such as Committee of Regions and European Economic and Social Commmittee.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction of the Syllabus and mind mapping technique	Course Schedule, Review and Expectations
2)	History of European Integration	Itsleargning
3)	Grand Theories of European Integration: Supranationalism and Intergovernmentalism	Sources on itslearning
4)	Institutions and Actors: European Commission	Sources on Itslearning (Cini, p.42-59, in Warleigh, Cini et al., Chapter 8)
5)	Institutions and Actors: The Council of the European Union	Sources on Itslearning (Sherington, p. 25-39, in Warleigh, Cini et al., Chapter 9)
6)	Institutions and Actors: The European Parliament	Sources on Itslearning (Burns, p. 62-79, in Warleigh, Cini et al., Chapter 10)
7)	Institutions and Actors: The Courts of the European Union (ECJ and the Court of First Instance)	Sources on Itslearning (Hunt, p.103-120, in Warleigh)
8)	Institutions and Actors: The Courts of the European Union (The Court of Auditors and the EU Ombudsman)	Sources on Itslearning (Giddings et al., 123-160 in Warleigh)
9)	Mid-Term Exam
10)	Institutions and Actors: Interest Groups and the European Union	Sources on Itslearning (Cini et al., Chapter 12)
11)	The European Central Bank	Sources on Itslearning (Howart, p. 82-98, in Warleigh)
12)	Advisory Bodies: The Economic and Social Committee	Sources on Itslearning (Alex Warleight, p. 163-175 in Warleigh)
13)	Advisory Bodies: The Committee of the Regions	Sources on Itslearning (Alex Warleight, p. 177-189 in Warleigh)
14)	Mind-Mapping Presentations and submission of Assignment 2: Second Mind-Map

Sources

Course Notes / Textbooks:

Weekly readings will be uploaded on ItsLearning at the beginning of the semester. Please note that all book chapters and articles listed on the syllabus are also accessible through the BAU Library.
The PPT files will be shared on ItsLearning following each class.

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Haftalık ders okumalarının tamamı, dönem başında ItsLearning’e yüklenir. Ders izlencesinde yer alan tüm kitap bölümleri ve makalelere BAU Kütüphanesi’nden de erişilebilir.
PowerPoint dosyaları, hafta bazında ve işlenen ders sonrasında ItsLearning’e yüklenir.

References:

Articles in Course Package
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İşlenen konularla ilgili Youtube videoları.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Homework Assignments	2	% 30
Presentation	1	% 0
Midterms	1	% 30
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Workload
Course Hours	11	33
Study Hours Out of Class	14	62
Homework Assignments	2	6
Midterms	1	2
Final	1	2
Total Workload		105

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.