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Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEN4058	Bioeconomy	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. GÜLAY BULUT
Recommended Optional Program Components:	There is none.
Course Objectives:	This course is an introduction to the area of BioEconomy. The objective is to discuss the developments and opportunities in the areas of naturel products and biotechnology applications.

Learning Outcomes

The students who have succeeded in this course;
1.Recognize the concept of BioEconomy.
2.Discuss the areas of traditional BioEconomy and the Knowledge Based BioEconomy.

Course Content

The course covers the topics about BioEconomy and Knowledge Based BioEconomy.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Bioeconomy	Reading
2)	Foreseeing the Emerging Bioeconomy	Reading
3)	Drivers of BioEconomy	Reading
4)	Population and Consumption	Reading
5)	Food and Water	Reading
6)	Healthcare	Reading
7)	Technology	Reading
8)	State of Bioeconomy Today	Reading
9)	Institutional and Social Drivers	Reading
10)	Business of BioEconomy	Reading
11)	Emerging Business Models	Reading
12)	Knowledge Based BioEconomy	Reading
13)	Entrepreneurship in BioEconomy	Reading
14)	Summary	Reading

Sources

Course Notes / Textbooks:	Lecture notes, handouts, key papers will be distributed each week.
References:	1)Long Term Technological and Societal Challenge, The BioEconomy to 2030: Designing a Policy Agenda (www.oecd.org/futures/bioeconomy/2030).

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 20
Homework Assignments	14	% 20
Presentation	1	% 10
Midterms	1	% 10
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	1	2	2
Homework Assignments	14	2	28
Midterms	1	2	2
Final	1	2	2
Total Workload			146

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.	2
2)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.	2
3)	To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.	2
4)	To be able to analyze primary and secondary research data for a variety of products and services.	2
5)	To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.	2
6)	To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)	2
7)	To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.	3
8)	To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.	2
9)	To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.	2
10)	To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.	2
11)	To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)	2
12)	To be able to identify and meet the demands of learning requirements.	2
13)	To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.	2