GEN4058 BioeconomyBahçeşehir UniversityDegree Programs ADVERTISINGGeneral Information For StudentsDiploma SupplementErasmus Policy StatementBologna CommissionNational Qualifications
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Bachelor TR-NQF-HE: Level 6 QF-EHEA: First Cycle EQF-LLL: Level 6

Course Introduction and Application Information

Course Code Course Name Semester Theoretical Practical Credit ECTS
GEN4058 Bioeconomy Spring 3 0 3 6
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction: English
Type of course: Non-Departmental Elective
Course Level: Bachelor’s Degree (First Cycle)
Mode of Delivery: Face to face
Course Coordinator :
Recommended Optional Program Components: There is none.
Course Objectives: This course is an introduction to the area of BioEconomy. The objective is to discuss the developments and opportunities in the areas of naturel products and biotechnology applications.

Learning Outcomes

The students who have succeeded in this course;
1.Recognize the concept of BioEconomy.
2.Discuss the areas of traditional BioEconomy and the Knowledge Based BioEconomy.

Course Content

The course covers the topics about BioEconomy and Knowledge Based BioEconomy.

Weekly Detailed Course Contents

Week Subject Related Preparation
1) Introduction to Bioeconomy Reading
2) Foreseeing the Emerging Bioeconomy Reading
3) Drivers of BioEconomy Reading
4) Population and Consumption Reading
5) Food and Water Reading
6) Healthcare Reading
7) Technology Reading
8) State of Bioeconomy Today Reading
9) Institutional and Social Drivers Reading
10) Business of BioEconomy Reading
11) Emerging Business Models Reading
12) Knowledge Based BioEconomy Reading
13) Entrepreneurship in BioEconomy Reading
14) Summary Reading

Sources

Course Notes / Textbooks: Lecture notes, handouts, key papers will be distributed each week.
References: 1)Long Term Technological and Societal Challenge, The BioEconomy to 2030: Designing a Policy Agenda (www.oecd.org/futures/bioeconomy/2030).

Evaluation System

Semester Requirements Number of Activities Level of Contribution
Attendance 14 % 20
Homework Assignments 14 % 20
Presentation 1 % 10
Midterms 1 % 10
Final 1 % 40
Total % 100
PERCENTAGE OF SEMESTER WORK % 60
PERCENTAGE OF FINAL WORK % 40
Total % 100

ECTS / Workload Table

Activities Number of Activities Duration (Hours) Workload
Course Hours 14 3 42
Study Hours Out of Class 14 5 70
Presentations / Seminar 1 2 2
Homework Assignments 14 2 28
Midterms 1 2 2
Final 1 2 2
Total Workload 146

Contribution of Learning Outcomes to Programme Outcomes

No Effect 1 Lowest 2 Low 3 Average 4 High 5 Highest
           
Program Outcomes Level of Contribution
1) To prepare students to become communication professionals by focusing on strategic thinking, professional writing, ethical practices, and the innovative use of both traditional and new media 2
2) To be able to explain and define problems related to the relationship between facts and phenomena in areas such as Advertising, Persuasive Communication, and Brand Management
3) To critically discuss and interpret theories, concepts, methods, tools, and ideas in the field of advertising
4) To be able to follow and interpret innovations in the field of advertising
5) To demonstrate a scientific perspective in line with the topics they are curious about in the field.
6) To address and solve the needs and problems of the field through the developed scientific perspective
7) To recognize and understand all the dynamics within the field of advertising
8) To analyze and develop solutions to problems encountered in the practical field of advertising