PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
GEN4053	Transgenic Technology	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. GÜLAY BULUT
Recommended Optional Program Components:	There is none.
Course Objectives:	The objective of the course is to provide information about transgenic technology. Besides technical information; the use, risk assessment and biosafety regulations of transgenic organisms will be discussed.

Learning Outcomes

The students who have succeeded in this course;
1. Discuss the technology behind transgenic organisms.
2. Recognize how genetically modified animals, plants and microorganisms are achieved.
3. Discuss the reasons of gene manipulation.
4. Define the application areas of trangenic organisms.
5. Recognize the benefits and risks of transgenic organisms.
6. Perform risk assessment.
7. Discuss the biosafety regulations.

Course Content

Bitki, hayvan ve mikroorganizmalarda gen transfer yöntemleri; transgenik teknolojinin uygulama alanları; risk analizi ve biyogüvenlik düzenlemeleri üzerine tartışmalar.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Genetic Engineering and Biotechnology: Introduction	Reading
2)	Host-vector systems I	Reading
3)	Host-vector systems II	Reading
4)	Transgenic plant technology I	Reading
5)	Transgenic plant technology II	Reading
6)	Applications of transgenic plants I	Reading
7)	Applications of transgenic plants II	Reading
8)	Applications of transgenic plants III	Reading
9)	Overview	Reading
10)	Production of transgenic animals I	Reading
11)	Production of transgenic animals II	Reading
12)	Applications of transgenic animals	Reading
13)	Diagnosis of diseases and gene therapy	Reading
14)	Recent improvements in transgenic technology	Reading

Sources

Course Notes / Textbooks:	Relevant reviews, research papers and hand-outs will be supplied.
References:	1)Principles of gene manipulation and genomics, Primrose SB and Tywan RM, 7th edition, 2006, Blacwell Publishing, ISBN: 9781405135443. 2)Molecular Biotechnology: principles and applications of recombinant DNA, Glick BR and Pasternak JJ.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 5
Presentation	1	% 20
Midterms	1	% 25
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.