ADVERTISING | |||||
Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
PSY4058 | Psychology of Gender | Spring |
3 | 0 | 3 | 6 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Dr. Öğr. Üyesi BAHAR TANYAŞ |
Course Lecturer(s): |
Dr. Öğr. Üyesi DORUK UYSAL İRAK |
Recommended Optional Program Components: | "." |
Course Objectives: | The Psychology of Gender course aims to provide an overview of theories and research on gender in psychology. In this class, we will discuss topics such as gender stereotypes, theories of gender differences, and the development of gender identity across the lifespan. We will also focus research on gender differences in different domains of life such as cognitive abilities, emotions, relationships, school, career and work, health, stress, and psychopathology. |
The students who have succeeded in this course; 1. Be familiar with the definition as well as construction of gender across cultures 2. Be familiar with the history of gender research as well as research methods used to study questions related to gender 3. Explain gender stereotypes, and gender roles assigned to males and females 4. Be familiar with sex differences and similarities in social and cognitive domains 5. Explain how theories account for gender differences in different domains of life 6. Explain gender differences in health behavior, mental health 7. Explain gender-related problems in working life 8. Appreciate how gender as a category shapes human behavior |
Main topics that will be covered in this class are,definition, philosophical and political issues surrounding gender,gender role attitudes,sex-related comparisons: observations,sex-related comparisons: theory, achievement, communication, friendship,romantic relationships,work roles and health mental health |
Week | Subject | Related Preparation |
1) | Introduction: Definition, Philosophical and Political issues Surrounding Gender | |
2) | Methods and History of Gender Research | |
3) | Gender role Attitudes | |
4) | Sex-related Comparisons: Observations | |
5) | Review | |
6) | Sex-related Comparisons: Theory | |
7) | Achievement | |
8) | Communication | |
9) | Friendship | |
10) | Romantic Relationships | |
11) | Review | |
12) | Sex Differences in Health Relationships and Health | |
13) | Work Roles and Health | |
14) | Mental Health |
Course Notes / Textbooks: | Helgeson, V. (2011). The Psychology of Gender. New Jersey: Pearson. Brannon, L. (2011). Gender. Psychological Perspectives.Boston MA: Pearson |
References: | "." |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Midterms | 2 | % 50 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 15 | 3 | 45 |
Study Hours Out of Class | 12 | 5 | 60 |
Midterms | 2 | 13 | 26 |
Final | 1 | 20 | 20 |
Total Workload | 151 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |