PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PSY4058	Psychology of Gender	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi BAHAR TANYAŞ
Course Lecturer(s):	Dr. Öğr. Üyesi DORUK UYSAL İRAK
Recommended Optional Program Components:	"."
Course Objectives:	The Psychology of Gender course aims to provide an overview of theories and research on gender in psychology. In this class, we will discuss topics such as gender stereotypes, theories of gender differences, and the development of gender identity across the lifespan. We will also focus research on gender differences in different domains of life such as cognitive abilities, emotions, relationships, school, career and work, health, stress, and psychopathology.

Learning Outcomes

The students who have succeeded in this course;
1. Be familiar with the definition as well as construction of gender across cultures
2. Be familiar with the history of gender research as well as research methods used to study questions related to gender
3. Explain gender stereotypes, and gender roles assigned to males and females
4. Be familiar with sex differences and similarities in social and cognitive domains
5. Explain how theories account for gender differences in different domains of life
6. Explain gender differences in health behavior, mental health
7. Explain gender-related problems in working life
8. Appreciate how gender as a category shapes human behavior

Course Content

Main topics that will be covered in this class are,definition, philosophical and political issues surrounding gender,gender role attitudes,sex-related comparisons: observations,sex-related comparisons: theory, achievement, communication, friendship,romantic relationships,work roles and health
mental health

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction: Definition, Philosophical and Political issues Surrounding Gender
2)	Methods and History of Gender Research
3)	Gender role Attitudes
4)	Sex-related Comparisons: Observations
5)	Review
6)	Sex-related Comparisons: Theory
7)	Achievement
8)	Communication
9)	Friendship
10)	Romantic Relationships
11)	Review
12)	Sex Differences in Health Relationships and Health
13)	Work Roles and Health
14)	Mental Health

Sources

Course Notes / Textbooks:	Helgeson, V. (2011). The Psychology of Gender. New Jersey: Pearson. Brannon, L. (2011). Gender. Psychological Perspectives.Boston MA: Pearson
References:	"."

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Midterms	2	% 50
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	15	3	45
Study Hours Out of Class	12	5	60
Midterms	2	13	26
Final	1	20	20
Total Workload			151

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.