PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PSY4052	Cross-Cultural Psychology	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi ARZU KARAKULAK
Course Lecturer(s):	Dr. Öğr. Üyesi ARZU KARAKULAK
Recommended Optional Program Components:	"."
Course Objectives:	The aim of the course is to explore various aspects of psychology (social, organizational, developmental, experimental) from a cross-cultural perspective and the analysis of culture and cultural forms from a psychological perspective, blending theory and application to develop an academic and personal understanding of culture and its effects on behavior.

Learning Outcomes

The students who have succeeded in this course;
1. To define cultural and cross-cultural psychology
2. To recognize culture specific knowledge and psychological processes, and to discuss the topic of cultural variations.
3. To name methodology of cross-cultural research
4. To differentiate essential perspectives of psychology (cognitive, developmental, clinical, social, behavioral, and biological) from a cultural viewpoint
5. To write report and to prepare a presentation.

Course Content

Main topics that will be covered in this class are understanding cross-cultural psychology,methodology of cross-cultural Psychology,critical thinking in cross-cultural psychology,cognition: sensation, perception and states of consciousness,intelligence,emotion and motivation,human development and socialization,psychological disorders,social perception and social cognition,social interaction and applied Cross-cultural Psychology: Some Highlights

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Understanding Cross-cultural Psychology
2)	Methodology of Cross-cultural Psychology
3)	Critical Thinking in Cross-cultural Psychology
4)	Cognition: Sensation, Perception and States of Consciousness
5)	Intelligence
6)	Emotion & Motivation
7)	Review
8)	Human Development & Socialization
9)	Psychological Disorders
10)	Social Perception and Social Cognition
11)	Social Interaction
12)	Applied Cross-cultural Psychology: Some Highlights
13)	Review
14)	Presentations & Course Overview

Sources

Course Notes / Textbooks:	Shiraev, E. & David, L. A. (2010). Cross-cultural Psychology, 4th Edition. Boston: Pearson Education.
References:	"."

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Presentation	1	% 5
Project	3	% 45
Midterms	2	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 55
PERCENTAGE OF FINAL WORK		% 45
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	2	28
Presentations / Seminar	1	7	7
Project	3	3	9
Midterms	2	27	54
Total Workload			140

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.