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Bachelor | TR-NQF-HE: Level 6 | QF-EHEA: First Cycle | EQF-LLL: Level 6 |
Course Code | Course Name | Semester | Theoretical | Practical | Credit | ECTS |
SOC4057 | Visual Sociology | Spring |
3 | 0 | 3 | 5 |
This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester. |
Language of instruction: | English |
Type of course: | Non-Departmental Elective |
Course Level: | Bachelor’s Degree (First Cycle) |
Mode of Delivery: | Face to face |
Course Coordinator : | Prof. Dr. AYŞE NİLÜFER NARLI |
Recommended Optional Program Components: | "." |
Course Objectives: | -To introduce the use of visual media for qualitative research methods -To develop a critical understanding for analysing visual media -To use/make short documentary films and photos for research purposes -To analyze how sociocultural conditions influence creation, distribution and interpretation of visual media -To develop qualitative research skills |
The students who have succeeded in this course; Students will be able to, 1)Use visual materials for research purposes 2)Make short films (documentary)and photos 3)Develop an analytical thinking for the active role of photography and film to analyse social formations 4)Examine and analyze sociological formations through visual media |
Visual Sociology course aims to develop necessary skills to analyse and use visual media for sociological research. In this course, students are introduced several ways of conducting a qualitative social research using visual methods, as well as how to select and analyze different forms of visual works. Visual Sociology course offers various means to visualize, interpret and represent dynamics of society and social problems. In that sense, after covering basic theories on the use of visual media for sociological research, students will focus on analysis and production of still photographs, short documentaries and web page designs/blogs. Students are required to prepare Visual Sociology Projects combining written and visual work on the topics assigned or chosen. |
Week | Subject | Related Preparation |
1) | Introduction to the course Basic Concepts | “Visual Sociology, Documentary Photography, and Photojournalism” Telling About Society, H.S. Becker, pp. 186-203. |
2) | Visual Data & Visual Theory | “Visible materials, visualised theory and images of social research” Visual Studies (2006) Vol. 21, No.1, Jon Wagner, pp. 55-69 “The Status of Image-based Research” Jon Prosser, Image – based Research: A Sourcebook for Qualitative Researchers pp.97-112. “Visual Sociology Reframed: An Analytical Synthesis and Discussion of Visual Methods in Social and Cultural Research”, Sociological Methods & Research (2010) 38(4) Luc Pauwels, pp. 545-581. |
3) | Planing A Visual Research & Ethical Issues | “The Visual Ethnography: Photography, Video, Cultures and Individuals” Doing Visual Ethnography. S. Pink. pp. 17-29 “Planning and Practicing Visual Methods: Appropriate Uses and Ethical Issues” Doing Visual Ethnography. S. Pink. pp. 30-46 “Photo-documenting the needle exchange: methods and ethics” D. Barret. Visual Studies 19(2), 2004 |
4) | Photography & Sociology 1 Assignment 1: Picturing “Urban Space/Identities”, displaying pictures in blogs & writing comments to peers. | “Two Dimentional Visual Data: Images, Signs and Representations” Researching the Visual, M. Emmison & P. Smith, pp. 57-106. “All Photos Lie” B.M. Goldstein, Visual Research Methods. pp. 61-81. “Photography and Sociology” Doing Things Together, H.S. Becker, pp. 223-271. “The photo-survey research method: capturing life in the city” Visual Studies Vol. 23 (2008) |
5) | Photography & Sociology 2 Assignment 2: Photo Essay: Documentary Photography versus The Analysis of Existing Images. (Topic: Specific Groups / Subculture) | “Photography in Ethnographic Research” Doing Visual Ethnography. S. Pink. pp. 49-76 “Documentary Photography, Fieldwork, and Social Research” Jon Wagner, Visual Research Methods (pp. 23-60). |
6) | Photography & Methodological Issues 1 : Photo-Elicitation Method Assignment 3: Photo-Elicitation Midterm | “Using Photography in Studies of Immigrant Communities” Stephen J. Gold, Visual Research Methods (pp. 141-166) “Inner – city Children in Sharper Focus: Sociology of Childhood” Marisol Clark Ibanez, Visual Research Methods (pp. 167-196) |
7) | Photography & Methodological Issues 2 : Photo-Diary Interview Method Assignment 4: Article Review (Group Work) | “Researching and Writing Everyday Accounts of the City” Picturing the Social Landscape. C. Knowles, P. Sweetman.. pp. 117-132. “The Visual & The Verbal: The Interaction of Images and Discussion in Exploring Cultural Change” Picturing the Social Landscape. C. Knowles, P. Sweetman pp. 166-178. “Signs of Resistance: Marking Public Space Through a Renewed Cultural Activism” Emmanuel A David Visual Research Methods (pp. 225-254) “Participatory Photo Interview” Bettina Kolb Forum: Qualitative Social Research” Vol 9 (3) 2008. |
8) | Video & Sociology 1 Short Documentary Screening 1: Silikozis (E. Özgüvenç, 2009) | “Video in Ethnographic Research” Doing Visual Ethnography. S. Pink. pp. 77-85. |
9) | Video & Methodological Issues : Video Diaries Short Documentary Screening 2: 4857 (E. Özgüvenç, 2008) | “Performances, Confessions, and Identities Using Video Diaries to Research Sexualities” Ruth Holliday, Visual Research Methods (pp. 225-254) “Walking with Video” S. Pink. Visual Studies Vol. 22(3) 2007. |
10) | Video & Sociology 2 Assignment 5: Shooting 5 min. Social Documentary | “The Symbolism of Video” G. Stanczak. Visual Research Methods. pp. 281-307. “Website Design: The Precarious Blend of Narrative, Aesthetics, and Social Theory” Stephen Papson et.al. Visual Research Methods. pp 307-345. “Spatial Montage and Multimedia Ethnography: Using Computers to Visualise Aspects of Migration and Social Division Among a Displaced Community” Judith Aston. Forum: Qualitative Social Research. Vol 11(2), 2010. |
11) | Web Pages as Visual Data | “Website Design: The Precarious Blend of Narrative, Aesthetics, and Social Theory” Stephen Papson et.al. Visual Research Methods. pp 307-345. “Spatial Montage and Multimedia Ethnography: Using Computers to Visualise Aspects of Migration and Social Division Among a Displaced Community” Judith Aston. Forum: Qualitative Social Research. Vol 11(2), 2010. |
12) | Visual Research Design | Discussions Students’ Short Documentary Screening Review |
13) | Visual Sociology Project and oral presentataion | Design & Conduct a Visual Sociology Research 1 |
14) | Visual Sociology Project and orasl presentation | Design & Conduct a Visual Sociology Research 2 |
Course Notes / Textbooks: | SOC4057 Görsel Sosyoloji Kitapçığı Stanczak, Gregory C. (2007). Visual Resarch Methods – Image, Society and Representation. USA: Sage Publication Visual Sociology Project 1 : Documentary Photography versus The Analysis of Existing Images Project Visual Sociology Project 2: Photo-Elicitation Project Browne, M. Neil and Stuart M. Keeley. 2004. Asking the Right Questions: A Guide to Critical Thinking. Upper Saddle River, NJ: Pearson. 7th edition or newer. |
References: | SOC4057 Visual Sociology Coursebooklet Stanczak, Gregory C. (2007). Visual Resarch Methods – Image, Society and Representation. USA: Sage Publication Visual Sociology Project 1 : Documentary Photography versus The Analysis of Existing Images Project Visual Sociology Project 2: Photo-Elicitation Project Browne, M. Neil and Stuart M. Keeley. 2004. Asking the Right Questions: A Guide to Critical Thinking. Upper Saddle River, NJ: Pearson. 7th edition or newer. |
Semester Requirements | Number of Activities | Level of Contribution |
Attendance | 14 | % 10 |
Field Work | 1 | % 10 |
Homework Assignments | 5 | % 10 |
Presentation | 1 | % 10 |
Midterms | 1 | % 20 |
Final | 1 | % 40 |
Total | % 100 | |
PERCENTAGE OF SEMESTER WORK | % 60 | |
PERCENTAGE OF FINAL WORK | % 40 | |
Total | % 100 |
Activities | Number of Activities | Duration (Hours) | Workload |
Course Hours | 14 | 3 | 42 |
Field Work | 1 | 10 | 10 |
Study Hours Out of Class | 14 | 3 | 42 |
Presentations / Seminar | 1 | 10 | 10 |
Homework Assignments | 5 | 4 | 20 |
Midterms | 1 | 2 | 2 |
Final | 1 | 2 | 2 |
Total Workload | 128 |
No Effect | 1 Lowest | 2 Low | 3 Average | 4 High | 5 Highest |
Program Outcomes | Level of Contribution | |
1) | To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy. | 2 |
2) | To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising. | 2 |
3) | To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency. | 2 |
4) | To be able to analyze primary and secondary research data for a variety of products and services. | 2 |
5) | To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace. | 2 |
6) | To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1) | 2 |
7) | To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field. | 3 |
8) | To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures. | 2 |
9) | To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies. | 2 |
10) | To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace. | 2 |
11) | To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level) | 2 |
12) | To be able to identify and meet the demands of learning requirements. | 2 |
13) | To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession. | 2 |