PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC4007	Contemporary Sociological Theories	Spring Fall	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Hybrid
Course Coordinator :	Assoc. Prof. ULAŞ SUNATA ÖZDEMİR
Course Lecturer(s):	Dr. Öğr. Üyesi KAYA AKYILDIZ Assoc. Prof. ULAŞ SUNATA ÖZDEMİR Dr. Öğr. Üyesi AYŞEGÜL AKDEMİR Prof. Dr. AYŞE NİLÜFER NARLI Prof. Dr. İPEK ALTINBAŞAK FARİNA
Recommended Optional Program Components:	"."
Course Objectives:	The course is designed to make students familiar with recent theories, issues, and debates in the field of contemporary social and critical theory. It presents a critical review of contemporary sociological theoretical positions by way of examining major themes.

Learning Outcomes

The students who have succeeded in this course;
1) Recall Freud, Nietzche, and Marx
2) Recognize difference of postmodern social theory from classical sociological theory
3) Discuss semiotics and structuralism
4) Discuss Frankfurt School in the context of the authoritarian ideology and family
5) Discuss psychoanalysis and Lacan
6) Discuss the postmodern condition
7) Discuss deconstruction by Derrida
8) Discuss anti-oedipus by Deleuze and Guattari
9) Discuss panopticism, discipline surveillance, discourse, body and population by Foucault
10) Discuss post-feminist theory and critical theory
11) Discuss orientalism and post-colonial theory
12) Discuss globalization and post-nationalist theory

Course Content

Special attention will be paid to some fundamental readings in the so-called “postmodern theories” concerning modernity, semiotics, unconsciousness, feminism, re-reading Nietzsche and Marx, deconstruction, orientalism, and postcolonialism.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the Course: Going over the Syllabus
2)	Classical Sociological Theory	D. P. Johnson (2008) “Classical Stage European Sources of Sociological Theory”, ch 1, in D. P. Johnson Contemporary Sociological Theory: An Integrated Multi-level Approach New York: Springer. (23-51)
3)	An Introduction to Postmodern Social Theory	G. Ritzer (1997) “Postmodern Social Theory, Sociology and Sociological Theory”, ch 1, in G. Ritzer Postmodern Social Theory Toronto: McGraw-Hill. (1-17) G. Ritzer (1997) “The Development of Postmodern Sociology”, ch 2, in G. Ritzer Postmodern Social Theory Toronto: McGraw-Hill. (18-36)
4)	Ferdinand Saussure: Semiotics and Structuralism	Ferdinand Saussure, Selection from Course in General Linguistics (8-17, 65-9, 110-9) John E. Joseph “The Linguistic Sign”, Cambridge Companions Online, Cambridge University Press. (59-75)
5)	Frankfurt School	Erich Fromm “The Method and Function of an Analytic Social Psychology”, in A. Arato and E. Gebhardt, eds., The Essential Frankfurt School Reader. (477-96) Wilhelm Reich “The Authoritarian Ideology and the Family in the Mass Psychology of Fascism”, The Mass Psychology of Fascism. (34-74) Max Horkheimer “Authoritarianism and the Family”, in R. N. Anshen, ed., The Family: Its Function and Destiny (359-74)
6)	Psychoanalysis and Jaques Lacan	Kaja Silverman “The Subject”, The Subject of Semiotics. (127-193)
7)	The Postmodern Condition	Thedor W. Adorno (1968) “Late Capitalism or Industrial Society?” (1-11) Fredric Jameson (1991) “Postmodernism or, The Cultural Logic of Late Capitalism” in F. Jameson Postmodernism or, The Cultural Logic of Late Capitalism Verso. (1-14) Jean-Francois Lyotard (1979) “The Postmodern Condition: A Report on Knowledge” in J.F. Lyotard The Postmodern Condition: A report on Knowledge, Manchester: Manchester University Press. (1-14) Bary Smart “The Postmodern Paradox”, Modern Conditions and Postmodern Controversies. (141-82)
8)	Jacques Derrida and Deconstruction	Elizabeth Gross “Derrida and the Limits of Philosophy” (26-42) Jonathan Culler “Deconstruction”, On Deconstruction: Theory and Criticism After Structuralism. (85-110, 165-91)
9)	Michel Foucault: Panopticism, Discipline, Surveillance, Discourse, Body, Population (1)	G. Ritzer (1997) “Michel Foucault Part1: Archaeology of Knowledge, Genealogy of Power” in G. Ritzer Postmodern Social Theory Toronto: McGraw-Hill. (37-62)
10)	Michel Foucault: Panopticism, Discipline, Surveillance, Discourse, Body, Population (2)	G. Ritzer (1997) “Michel Foucault Part2: Sexuality, Power, and Self” in G. Ritzer Postmodern Social Theory Toronto: McGraw-Hill. (63-75)
11)	Feminist Theory	Elizabeth Gross (1986) “What is Feminist Theory?”, in C. Pateman and E. Gross, eds., Feminist Challenges: Social and Political Theory Boston: Northeastern University Press. (190-204) “Feminist Theory”, in James Farganis, ed., Readings in Social Theory: The Classic Tradition to Post-Modernism (Dorothy Smith: Women’s Experience as a Radical Critique of Sociology). (376-87) Gayatri Chakravorty Spivak “Feminism and Critical Theory” In Other Worlds: Essays in Cultural Politics. (77-92)
12)	Orientalism and Post-Colonial Theory (1)	Leela Gandhi “Edward Said and his Critics” Postcolonial Theory: A Critical Introduction. (64-80)
13)	Orientalism and Post-Colonial Theory (2)	Leela Gandhi “Postcolonalism and Feminism” Postcolonial Theory: A Critical Introduction. (81-101)
14)	Globalization and Post-Nationalism	Leela Gandhi “Imagining Community: The Question of Nationalism” Postcolonial Theory: A Critical Introduction. (102-21) Leela Gandhi “One World: The Vision of Postnationalism” Postcolonial Theory: A Critical Introduction. (122-40)

Sources

Course Notes / Textbooks:

Course reader will be given weekly

References:

D. P. Johnson (2008) “Classical Stage European Sources of Sociological Theory”, ch 1, in D. P. Johnson Contemporary Sociological Theory: An Integrated Multi-level Approach New York: Springer. (23-51)
G. Ritzer (1997) “Postmodern Social Theory, Sociology and Sociological Theory”, ch 1, in G. Ritzer Postmodern Social Theory Toronto: McGraw-Hill. (1-17)
G. Ritzer (1997) “The Development of Postmodern Sociology”, ch 2, in G. Ritzer Postmodern Social Theory Toronto: McGraw-Hill. (18-36)
Ferdinand Saussure, Selection from Course in General Linguistics (8-17, 65-9, 110-9)
John E. Joseph “The Linguistic Sign”, Cambridge Companions Online, Cambridge University Press. (59-75)
Erich Fromm “The Method and Function of an Analytic Social Psychology”, in A. Arato and E. Gebhardt, eds., The Essential Frankfurt School Reader. (477-96)
Wilhelm Reich “The Authoritarian Ideology and the Family in the Mass Psychology of Fascism”, The Mass Psychology of Fascism. (34-74)
Max Horkheimer “Authoritarianism and the Family”, in R. N. Anshen, ed., The Family: Its Function and Destiny (359-74)
Kaja Silverman “The Subject”, The Subject of Semiotics. (127-193)
Thedor W. Adorno (1968) “Late Capitalism or Industrial Society?” (1-11)
Fredric Jameson (1991) “Postmodernism or, The Cultural Logic of Late Capitalism” in F. Jameson Postmodernism or, The Cultural Logic of Late Capitalism Verso. (1-14)
Jean-Francois Lyotard (1979) “The Postmodern Condition: A Report on Knowledge” in J.F. Lyotard The Postmodern Condition: A report on Knowledge, Manchester: Manchester University Press. (1-14)
Bary Smart “The Postmodern Paradox”, Modern Conditions and Postmodern Controversies. (141-82)
Elizabeth Gross “Derrida and the Limits of Philosophy” (26-42)
Jonathan Culler “Deconstruction”, On Deconstruction: Theory and Criticism After Structuralism. (85-110, 165-91)
Ronald Bogue “Anti-Oedipus: Nietzschean Desiring Production and the History of Representation”, Deleuze and Guattari. (83-106)
Ronald Bogue “The Grand Proliferation: Regimes of Signs and Abstract Machines in Thousand Plateaus”, Deleuze and Guattari. (124-49)
G. Ritzer (1997) “Michel Foucault Part1: Archaeology of Knowledge, Genealogy of Power” in G. Ritzer Postmodern Social Theory Toronto: McGraw-Hill. (37-62)
G. Ritzer (1997) “Michel Foucault Part2: Sexuality, Power, and Self” in G. Ritzer Postmodern Social Theory Toronto: McGraw-Hill. (63-75)
Elizabeth Gross (1986) “What is Feminist Theory?”, in C. Pateman and E. Gross, eds., Feminist Challenges: Social and Political Theory Boston: Northeastern University Press. (190-204)
“Feminist Theory”, in James Farganis, ed., Readings in Social Theory: The Classic Tradition to Post-Modernism (Dorothy Smith: Women’s Experience as a Radical Critique of Sociology). (376-87)
Gayatri Chakravorty Spivak “Feminism and Critical Theory” In Other Worlds: Essays in Cultural Politics. (77-92)
Leela Gandhi “Edward Said and his Critics” Postcolonial Theory: A Critical Introduction. (64-80)
Leela Gandhi “Postcolonalism and Feminism” Postcolonial Theory: A Critical Introduction. (81-101)
Leela Gandhi “Imagining Community: The Question of Nationalism” Postcolonial Theory: A Critical Introduction. (102-21)
Leela Gandhi “One World: The Vision of Postnationalism” Postcolonial Theory: A Critical Introduction. (122-40)
Badiou. Ethics.
Ronald Bogue “Deleuze’s Nietzsche: Thought, will to power, and the eternal return”, Deleuze and Guattari. (15-34)
Friedrich Nietzsche: The Will to Power. (104-7)

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 15
Homework Assignments	10	% 30
Presentation	1	% 15
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	2	28
Presentations / Seminar	1	12	12
Homework Assignments	10	3	30
Paper Submission	1	40	40
Total Workload			152

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.