| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Dr. Öğr. Üyesi KAYA AKYILDIZ |
| Course Lecturer(s): |
Dr. Öğr. Üyesi KAYA AKYILDIZ
|
| Recommended Optional Program Components: |
"." |
| Course Objectives: |
The purpose of this course is to analyze fascism and National Socialism, and to provide a basis to assess the significance of these world-views in the modern period. Another goal of the course is to describe the relationship between ultra-right and conservative regimes and ideologies, and fascism. We will also describe the fascist and far right regimes and movements in countries like Germany, Italy, France, Spain, Portugal, Hungary, Romania, Japan, and Turkey. |
| Week |
Subject |
Related Preparation |
| 1) |
Introduction and course outline |
|
| 2) |
Towards a definition of fascism and national socialism |
Roger EATWELL, Fascism: A History |
| 3) |
Detailed analyses of fascist phenomena |
Mark NEOCLEOUS, Fascism.
Robert PAXTON, The Anatomy of Fascism
|
| 4) |
Fascist minimum(s) and “State of Exception” |
Carl SCHMITT, The Concept of Political.
Giorgio AGAMBEN, The State of Exception.
|
| 5) |
The production of fascism |
Stanley G. PAYNE, A History of Fascism: 1914-1945 |
| 6) |
Is there a nature of fascism? |
Roger GRIFFIN, The Nature of Fascism. |
| 7) |
Course review and midterm |
|
| 8) |
What is the DOB of fascism? |
Zeev STERNHELL, The birth of fascist ideology: From cultural rebellion to political revolution. |
| 9) |
Fascism and power |
Michael MANN, Fascists. |
| 10) |
Fascist ideology and power |
Mark MAZOWER, Dark Continent:Europe’s Twentieth Century.
Ian KERSHAW, The Nazi Dictatorship:Problems and Perspectives of Interpretation
|
| 11) |
Fascism in practice |
David RENTON, Fascism: Theory and Practice |
| 12) |
Fascism today? |
Robert PAXTON, Five Stages of Fascism |
| 13) |
Fascist ideology and Turkey |
Tanıl BORA, Türkiye’de Faşist İdeoloji:“Hürriyet Değil, Faşizm Gibi Bir İdare İstiyoruz!” |
| 14) |
Homework submission and presentation of Research Proposal |
|
| |
Program Outcomes |
Level of Contribution |
| 1) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how advertising and brand communication works in a free-market economy.
|
2 |
| 2) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of advertising.
|
2 |
| 3) |
To be able to research, create, design, write, and present an advertising campaign and brand strategies of their own creation and compete for an account as they would at an advertising agency.
|
2 |
| 4) |
To be able to analyze primary and secondary research data for a variety of products and services.
|
2 |
| 5) |
To be able to develop an understanding of the history of advertising as it relates to the emergence of mass media outlets and the importance of advertising in the marketplace.
|
2 |
| 6) |
To be able to follow developments, techniques, methods, as well as research in advertising field; and to be able to communicate with international colleagues in a foreign language. (“European Language Portfolio Global Scale”, Level B1)
|
2 |
| 7) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to unexpected problems that arise during implementation process in the Advertising field.
|
3 |
| 8) |
To be able to understand how advertising works in a global economy, taking into account cultural, societal, political, and economic differences that exist across countries and cultures.
|
2 |
| 9) |
To be able to approach the dynamics of the field with an integrated perspective, with creative and critical thinking, develop original and creative strategies.
|
2 |
| 10) |
To be able to to create strategic advertisements for print, broadcast, online and other media, as well as how to integrate a campaign idea across several media categories in a culturally diverse marketplace.
|
2 |
| 11) |
To be able to use computer software required by the discipline and to possess advanced-level computing and IT skills. (“European Computer Driving Licence”, Advanced Level)
|
2 |
| 12) |
To be able to identify and meet the demands of learning requirements.
|
2 |
| 13) |
To be able to develop an understanding and appreciation of the core ethical principles of the advertising profession.
|
2 |
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
