PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC3005	Sociology of Gender and Family	Spring Fall	3	0	3	5

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AYŞE NİLÜFER NARLI
Recommended Optional Program Components:	"."
Course Objectives:	This course employs a variety of Sociological frameworks to analyze various gender issues as well as family arrangements and practices in contemporary societies. It also examines relationships between family and other institutions in society from a gender perspective. It encourages students to understand the social institution of the family in all its complexity through a study of his/her own family, as well as comparative work on families worldwide.

Learning Outcomes

The students who have succeeded in this course;
Students who succeed in this course will be able to:

(1) Identify sociological frameworks related to gender and family
(2)Assess the social institution of the family in a global context.
(3) Examine family issues from a gender perspective, with a focus on gender-roles and expectations within the family.
(4) Analyze and compare families accross cultures.
(5)Analyse and compare sexuality, dating, and marriage norms accross cultures
(6)Examine the impact of economic situations and social class on family structure and everyday life.
(7) Demonstrate ability to do a family tree.
(8) Describe one's own family culture, and history through writing a biographical research-paper based on interviews of the student's family members.

Course Content

In this interdisciplinary course, we will consider the variety of human family forms where gender is a significant category of analysis. Topics will include the construction of gender identity and sexuality and the relationship of gender to past and present social and cultural institutions and the family. By the end of this course, you will widen your knowledge of social, cultural, and historical diversity among human families; use concepts from social theory to analyze contemporary family issues and be able to discuss their social and political implications.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to the course	Presentation of the syllabus and discussion on interests and expectations.
2)	What is a family?	Writing of a short biographical essay; discussion of our common pre-conceived notions and stereotypes about the family.
3)	Families Past and Present	Reading 1 : The theoretical importance of the family Reading 2 : The global revolution in family and personal life
4)	Public Debates and Private Lives	Reading 5 : The mommy wars Reading 6 : Decline of the family debates
5)	Changing Gender Roles	Reading 7 : The ice cracks Reading 8 : Falling back on plan B
6)	Sexuality and society	Reading 9 : Sexual revolution Reading 10 : Hooking up and dating
7)	Mid-term	Mid-term
8)	Courtship and marriage (2)	Diverse families paper due Discussion and comparison on marriage accross cultures
9)	Divorce and remarriage Discussion on project assignment	Analysis of divorce statistics from different countries. Reading 18: The Modern American Stepfamily Farklı ülkelerden boşanma istatistiklerini inceleme Okuma 18:Modern Amerikan üvey-aileler Prepare major ideas and methodological issues for the project
10)	Parenthood	Reading 19 : New families Reading 20 : Healthy dads, healthy kids
11)	Childhood and Youth	Reading 21: Beyond Sentimentality Reading 24: Ties that Bind
12)	Work and Family Life	Reading 25 : The second shift Reading 26 : The rhetoric and reality of Opting Out
13)	Family and the Economy	Reading 28: the economy that never sleeps Reading 30: Why middle-class mothers and fathers are going broke
14)	Living with extended family	Discussion of extended familly throughout the world. Visionning of British-Pakistany film "West is West".

Sources

Course Notes / Textbooks:	Course reader
References:	Available at the bookstore /Kitapcilarda bulunabilir Arlene S. Skolnick & Jerome H. Skolnick, Family in Transition (Pearson, 2011) - 16th edition. ALSO Families across Cultures (PDF file) Doing Better for Families (PDF file) Additional materials, articles, films will be make available during the semester. / Ilave makale ve filmlere donem boyunca erişilebilir.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 15
Project	1	% 25
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 35
PERCENTAGE OF FINAL WORK		% 65
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	3	42
Project	1	30	30
Midterms	1	2	2
Final	1	2	2
Total Workload			118

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.