PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
SOC1051	Introduction to Philosophy	Spring Fall	3	0	3	7

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Prof. Dr. AYŞE NİLÜFER NARLI
Course Lecturer(s):	Instructor TUĞRUL ÖZKARACALAR Dr. Öğr. Üyesi KAYA AKYILDIZ
Recommended Optional Program Components:	"."
Course Objectives:	The aim of this course is to describe the foundations of philosophy. The course gives due attention to specific philosophical questions related to the relationship between the idea of self that emerges in modernity along with the scientific worldview, on the one hand, and social structures in general, on the other.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course will be able to:

(1)Identify various conceptual approaches to philosophy

(2)Describe major theories about knowledge

(3)Acquire conceptual and analytical thinking related to
philosophy

(4)Develop to apply theoretical ideas to social science

(5) Develop to build micro and macro link in analyzing philosophy by using several theories

Course Content

In this course specific philosophical questions related to the relationship between the idea of self that emerges in modernity along with the scientific worldview, on the one hand, and social structures in general, on the other will be taught.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction
2)	What is Philosophy?	[Craig, chp. 1]
3)	What Should I Do?	[Craig, chp. 2]
4)	How Do We Know?	[Craig, chp. 3]
5)	How Do We Know?	[Craig, chp. 3]
6)	Course review and homework submission	Homework submission
7)	What I am?	[Craig, chp. 4]
8)	Some Themes	[Craig, chp. 5]
9)	Of “isms”	[Craig, chp. 6]
10)	Some High Spots	[Craig, chp. 7]
11)	Some High Spots	[Craig, chp. 7]
12)	Assignment Presentation	Assignment presentation (oral)
13)	Homework submission	Homework submission
14)	Assignment Presentation	Assignment Presentation (Oral) continue from the 12th week

Sources

Course Notes / Textbooks:	Edward Craig, “Philosophy – A Very Short Introduction”, Oxford University Press, 2002
References:	* William Outhwaite, “The Philosophy of Social Science”, in: Bryan S. Turner, The Blackwell Companion to Social Theory”, pp. 47-70. Additional readings will be announced. Haftalık ek okumalar duyuralacaktır.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	14	% 10
Homework Assignments	2	% 20
Presentation	1	% 10
Midterms	1	% 20
Final	1	% 40
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 60
PERCENTAGE OF FINAL WORK		% 40
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	5	70
Presentations / Seminar	1	10	10
Homework Assignments	2	20	40
Midterms	1	2	2
Final	1	3	3
Total Workload			167

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.