PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
PHY2003	Modern Physics	Spring Fall	3	0	3	4

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Assoc. Prof. MUHAMMED AÇIKGÖZ
Recommended Optional Program Components:	None
Course Objectives:	To introduce the fundamentals of relativity, Quantum physics, atomic physics and nuclear physics.

Learning Outcomes

The students who have succeeded in this course;
The students who succeeded in this course;
will be able to understand the special theory of relativity.
will be able to formulate the Lorentz transformation equations.
will be able to formulate relativistic linear momentum and energy.
will be able to discriminate Quantum physics from classical physics.
will be able to formulate wave mechanics.
will be able to apply Schrödinger equation to some applications.
will be able to learn the elementary concepts of Quantum physics.
will be able to define hydrogen atom concept in Quantum physics.
will be able to apply quantum theory to nuclear structure.
will be able to discriminate nuclear reactions; fission and fusion.
will be able to apply quantum theory to nuclear reactions.
will be able to apply quantum theory to elementary particles and their interactions.

Course Content

In this course theory of relativity; the Lorentz transformation equations; basics of Quantum mechanics; Schrödinger equation; principles of the atomic physics and nuclear physics will be taught.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction to Modern Physics, and Theory of Relativity.
2)	Theory of Relativity.
3)	Quantum Theory of Light; Introduction to the theory and results of waves.
4)	Quantum Physics; The beginnings of quantum theory
5)	Quantum Physics; A basic introduction to quantum mechanics and wave mechanics.
6)	Quantum Physics; probabilities and normalization; SHO
7)	Schrödinger Equation and Quantum Mechanics
8)	Atomic Physics; atomic structure
9)	Atomic Physics; molecular structure
10)	Nuclear Physics; Nuclear structure and Nuclear binding energy, nuclear force, radioactivity
11)	Nuclear Physics applications; Nuclear reactions; fission and fusion; Radiation detectors and applications
12)	Selected Topics
13)	Selected Topics
14)	Selected Topics

Sources

Course Notes / Textbooks:	1) Physics for Scientists and Engineers, eighth editions (2010) by John W. Jewett, Jr. and Raymond A. SERWAY, BROOKS/COLE CENGACE learning. 2) Physics for Scientists and Engineers with Modern Physics, sixth editions (2006) by Raymond A. SERWAY and John W. Jewett, Jr., Brooks/Cole- Thomson Learning.
References:	1) Physics, Principles with applications, 5th edition (1998) by Douglas C. GIANCOLI, Prentice Hall, Upper Saddle River, New Jersey 07458 2) Fundamentals of Physics, 5th edition (1997) by David HALLIDAY, Robert RESNICK and Jearl WALKER, John Wiley &Sons. Inc. New York.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Quizzes	2	% 10
Midterms	1	% 40
Final	1	% 50
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 50
PERCENTAGE OF FINAL WORK		% 50
Total		% 100

ECTS / Workload Table

Activities	Number of Activities	Duration (Hours)	Workload
Course Hours	14	3	42
Study Hours Out of Class	14	2	28
Midterms	1	14	14
Final	1	16	16
Total Workload			100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.