| Language of instruction: |
English |
| Type of course: |
Non-Departmental Elective |
| Course Level: |
Bachelor’s Degree (First Cycle)
|
| Mode of Delivery: |
Face to face
|
| Course Coordinator : |
Dr. Öğr. Üyesi YAVUZ SAMUR |
| Course Lecturer(s): |
Instructor NEŞE UYANIK
|
| Recommended Optional Program Components: |
There is no recommended optional program component. |
| Course Objectives: |
• To introduce the students with the basics of adult education and learning
• To develop a general understanding regarding the theories, policies, practices, content, history and methodology in adult education in the national and international context. |
| Week |
Subject |
Related Preparation |
| 1) |
Basic foundations of adult education |
Jarvis Ch.1
Merriam & Brockett Ch.1
|
| 2) |
Variance in terminoogy: from adult education to lifelong learning |
Jarvis Ch.2
Merriam & Brockett Ch.4
|
| 3) |
History of Adult Education |
Merriam & Brockett Ch.3 |
| 4) |
The adult learner and adult learning: methods and theories |
Jarvis Ch.3-4
Merriam & Brockett Ch.2-6
|
| 5) |
The adult learner and adult learning: methods and theories (cont.) |
Jarvis Ch.3-4
Merriam & Brockett Ch.2-6
|
| 6) |
Methods and theories of teaching adults |
Jarvis Ch.5-6
Merriam & Brockett Ch.5
|
| 7) |
Methods and theories of teaching adults (cont.) |
Jarvis Ch.5-6
Merriam & Brockett Ch.5
|
| 8) |
Contemporary & universal approaches to adult education |
Jarvis Ch.7
Merriam & Brockett Ch.7-8
|
| 9) |
Contemporary & global approaches to adult education (cont.) |
Jarvis Ch.7
Merriam & Brockett Ch.7-8
|
| 10) |
Assesment and evaluation in adult education |
Jarvis Ch.8 |
| 11) |
Curriculum and programme planning in adult education |
Jarvis Ch.9 |
| 12) |
Practice, theory and research in adult education |
Jarvis Ch.10
Merriam & Brockett Ch.10
|
| 13) |
Professional preparation of teachers of adults |
Jarvis Ch.11
Merriam & Brockett Ch.9
|
| 14) |
The future of adult education |
Merriam & Brockett Ch.11 |
| |
Program Outcomes |
Level of Contribution |
| 1) |
To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media |
|
| 2) |
To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics. |
|
| 3) |
To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works. |
|
| 4) |
To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications. |
|
| 5) |
To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices. |
|
| 6) |
To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings. |
|
| 7) |
To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns. |
|
| 8) |
To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices. |
|
| 9) |
To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes. |
|
| 10) |
To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool. |
|
| 11) |
To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations. |
|
| 12) |
To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications. |
|
| 13) |
To be able to explain and describe business marketing activities, economics, business law and global business practices. |
|
| 14) |
To be able to recognize national and international, social and cultural dimensions of public relations. |
|
BAHÇEŞEHİR UNIVERSITY BİLGİ PAKETİ / DERS KATALOĞU
