PUBLIC RELATIONS AND PUBLICITY
Bachelor	TR-NQF-HE: Level 6	QF-EHEA: First Cycle	EQF-LLL: Level 6

Course Introduction and Application Information

Course Code	Course Name	Semester	Theoretical	Practical	Credit	ECTS
CET2052	Human-Computer Interaction	Spring	3	0	3	6

This catalog is for information purposes. Course status is determined by the relevant department at the beginning of semester.

Basic information

Language of instruction:	English
Type of course:	Non-Departmental Elective
Course Level:	Bachelor’s Degree (First Cycle)
Mode of Delivery:	Face to face
Course Coordinator :	Dr. Öğr. Üyesi YAVUZ SAMUR
Course Lecturer(s):	Dr. Öğr. Üyesi ÖZGÜR ERKUT ŞAHİN
Recommended Optional Program Components:	There is no recommended optional program component.
Course Objectives:	To introduce principles of human-computer interaction and usability of interafce design. Conducting usability testing and reporting results

Learning Outcomes

The students who have succeeded in this course;
o Identify fundamental design principles of human-computer interaction,
o Explain analysis, design and evaluation principles of human-computer interaction,
o Explain usability testing methods,
o Evaluate the software by conducting usability test.

Course Content

Computer-human interface designs: principles, types, models; human factors: ergonomics, physiological issues, cognitive processing, task analysis, hardware; evaluations: usability, surveys, ethnographic; practical examples; data visualization.

Weekly Detailed Course Contents

Week	Subject	Related Preparation
1)	Introduction and Theoretical Foundations : Introduction to HCI, Human, Interaction and Computer	Chapter 1, 2 and 3: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.”
2)	Introduction and Theoretical Foundations : Software Life Cycle and HCI, Project Planning, Analysis, Design and Evaluation	Chapter 1-3: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.”
3)	Interaction design basics	Chapter 5: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.”
4)	Design rules & usability	Chapter 7: “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall.”
5)	Design Process and Evaluation Optimizing the User Experience Accessibility Hardware & Software	Chapter 1-4: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.”
6)	The Homepage Page Layout Navigation Scrolling and Paging	Chapter 5-8: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.”
7)	Headlines, Titles, and Labels Links Text Appearance Lists Screen-based Controls (Widgets)	Chapter 9-13: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.”
8)	Graphics, Images and Multimedia Writing Web Content Content Organization Search	Chapter 14-17: “Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration.”
9)	Ergonomics
10)	Usability & Mobile Usability
11)	Usability Testing Metrics and Methods
12)	Usability Testing Metrics and Methods
13)	Usability testing
14)	Usability testing

Sources

Course Notes / Textbooks:	“Leavitt, M.O. & Shneiderman, B. (2006). Research-Based Web Design & Usability Guidelines. U.S. Department of Health & Human Services & U.S. General Services Administration. [http://www.usability.gov/pdfs/guidelines.html]” “Dix, A., Finlay, J., Abowd, G. & Beale, R. (2004). Human-Computer Interaction (3rd Edt.), USA: Prentice Hall. [http://www.hcibook.com/e3/] “
References:	Zaphiris, P. & Kurniawan, S. (2007). Human-Computer Interaction Research in Web Design and Evaluation. London: IDEA Group Pub.

Evaluation System

Semester Requirements	Number of Activities	Level of Contribution
Attendance	16	% 10
Project	1	% 40
Midterms	1	% 20
Final	1	% 30
Total		% 100
PERCENTAGE OF SEMESTER WORK		% 30
PERCENTAGE OF FINAL WORK		% 70
Total		% 100

Contribution of Learning Outcomes to Programme Outcomes

No Effect	1 Lowest	2 Low	3 Average	4 High	5 Highest

	Program Outcomes	Level of Contribution
1)	To prepare the students to become communication professionals by focusing on strategic thinking, professional writing, ethical practice and innovative use of traditional and new media
2)	To be able to create effective public relations plans using fundamental planning components that include situation analysis, public profile, objectives, strategies and tactics.
3)	To be able to apply theoretical concepts related to mass communication, consumer behavior, psychology, persuasion,sociology, marketing, and other related fields to understand how public realtions works.
4)	To be able to have the ability to explain and identify problems associated with the relationships between events and facts in the areas of public relations, persuasive communication, communication management, corporate communications.
5)	To be able to analyze primary and secondary research data in the fields of perception and reputation management and corporate communication practices.
6)	To be able to search, write, and design articles, newsletters, and fliers, brochures, and announcements, in styles and formats appropraite various audiences, mediums and settings.
7)	To be able to apply the underlying theories of communication and the necessities of work safety to different types of public relations processes and campaigns.
8)	To be able to develop creative and persuasive management skills in terms of reputation, employee relations, leadership and similar corporate practices.
9)	To be able to take responsibility in an individual capacity or as a team in generating solutions to given scenarios which can occur in public relations processes.
10)	To be able to understand how an organizational culture works and how employees and leaders create messages as a communication tool.
11)	To be able to critically discuss and interpret theories, concepts, methods, tools and ideas in the field of public relations.
12)	To be able to to use information, communication technologies and computer software with the required level of public relations, marketing communication, persuasive communication, communication management, corporate communications.
13)	To be able to explain and describe business marketing activities, economics, business law and global business practices.
14)	To be able to recognize national and international, social and cultural dimensions of public relations.